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@media(min-width:900px){.wrap{width:calc(100% - 6rem)}.header-inner{min-height:92px}.brand{font-size:2.4rem}.js .desktop-nav,.desktop-nav{display:flex;align-items:center;gap:2.25rem;font-size:.9375rem}.desktop-nav a{min-height:44px;display:flex;align-items:center}.desktop-nav a:hover{color:var(--purple)}.desktop-nav .nav-cta{gap:1.5rem;font-weight:700;border:1px solid var(--ink);padding:.3rem 1rem;background:var(--yellow)}.js .menu-toggle{display:none}.hero{padding-top:3.3rem}.hero-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:0 3.5rem;align-items:center}.hero h1{font-size:clamp(2.8rem,4.35vw,4.35rem);line-height:1.13}.hero h1 em{font-size:1.42em;line-height:.85}.hero-eyebrow{margin-bottom:1.65rem;font-size:.8125rem}.hero-copy{font-size:1rem;margin-top:1.75rem;max-width:39rem}.hero .button{margin-top:1.75rem;min-width:20rem}.hero-note{font-size:.8125rem}.hero-figure{grid-column:2;grid-row:1;margin:0;padding:1rem 1rem 0;align-self:center;order:initial;width:100%;max-width:none;transform:rotate(2deg);box-shadow:7px 7px 0 var(--yellow)}.hero-figure:after{content:'';position:absolute;bottom:-15px;right:30px;width:1px;height:35px;background:var(--ink)}.figure-header{margin-bottom:0}.figure-header .eyebrow,.figure-index{font-size:.75rem}.hero-figure picture{margin-top:.5rem}.hero-figure img{width:100%;aspect-ratio:1;object-fit:cover}.hero-figure figcaption{padding:1.2rem 0;font-size:.75rem;line-height:1.55;gap:1rem;grid-template-columns:.9fr 1.1fr}.figure-note{font-size:1.8rem;line-height:1.1}.hero-proof{grid-column:1/-1;order:initial;margin-top:3rem;padding:1.25rem 0;justify-content:start;gap:2.5rem}.proof-number{gap:2rem}.proof-number>strong{font-size:5.8rem}.proof-number>strong>span{font-size:1rem;max-width:5rem;margin-left:.7rem}.year-label{font-size:1rem;padding:.8rem .65rem}.hero-proof>p{font-size:1rem;line-height:1.6;border-left:1px solid var(--ink);padding-left:2rem}.fit-strip{grid-column:1/-1;order:initial;display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:1rem 0 0}.fit-strip>p{font-size:.9375rem}.fit-strip>span{font-size:.875rem;margin:0}.section{padding:5.5rem 0}.section-heading{grid-template-columns:.8fr 2fr;gap:3rem}.section-heading>.eyebrow{padding-top:.6rem;align-items:start;max-width:17rem}.section-heading>.eyebrow:before{margin-top:.4rem}.section-copy{font-size:1.125rem}.work{margin-top:4.5rem}.workbench{margin-top:3rem;box-shadow:8px 8px 0 #654e74}.js .tool-tabs{grid-template-columns:repeat(4,1fr)}.tool-tabs button{min-height:76px;padding:1rem 1.4rem;font-size:.9375rem}.tool-tabs button>span{margin-right:.15rem}.tool-panel{grid-template-columns:1fr 1fr;gap:3rem;padding:3rem;min-height:460px;align-items:center}.tool-type{font-size:.8125rem}.tool-explanation h3{font-size:2.2rem}.tool-explanation>p:not(.tool-type){max-width:31rem}.tool-preview{padding:1.3rem;min-height:300px;transform:rotate(-.7deg)}.preview-header{gap:.5rem}.signal-grid>div>span{font-size:.75rem}.signal-grid>div>strong{font-size:.8125rem}.preview-footnote{margin-top:1.25rem}.work-note{font-size:.8125rem;margin-top:1.5rem}.principles{grid-template-columns:repeat(3,1fr);gap:2.5rem;margin-top:3rem}.principles article{padding-top:1.5rem}.principles h3{font-size:1.6rem;margin:1.4rem 0 .85rem}.founder-note{display:grid;grid-template-columns:1fr 1.5fr;gap:2rem;align-items:center;padding:2rem;margin-top:2rem}.founder-note blockquote{font-size:2.4rem}.founder-note blockquote>span{font-size:.9375rem}.founder-note p>span{font-size:.875rem}.founder-monogram{width:52px;height:52px}.transition-grid{grid-template-columns:.95fr 1.1fr;gap:5rem;align-items:start}.transition .section-copy{max-width:25rem}.faq-list summary{font-size:1.05rem;padding:1.4rem 0}.contact{padding:5.5rem 0}.contact-grid{grid-template-columns:1.1fr 1fr;gap:5rem;align-items:center}.contact h2{font-size:clamp(3.2rem,5.5vw,5.2rem);line-height:1.1;margin:1.8rem 0}.contact-grid>div>p:not(.eyebrow){font-size:1.0625rem}.contact-box{max-width:none;padding:2rem}.contact-box .contact-box-title{font-size:1.5rem!important}.contact-box .contact-detail{font-size:1rem!important}.contact-box .email-explanation,.contact-box .copy-status{font-size:.8125rem!important}.contact-box .selected-topic{font-size:.875rem!important}.direct-email>a{font-size:1rem}.site-footer{padding-top:3rem}.footer-signature{font-size:clamp(10rem,18vw,17rem);padding-bottom:1.5rem;margin-bottom:2rem}.footer-main>p{font-size:.9375rem}.footer-bottom{font-size:.8125rem;margin-top:2rem}.mobile-dock{display:none!important}}
@media(min-width:1250px){.hero-copy{font-size:1.0625rem}.hero-grid{gap:0 6rem}.hero-eyebrow{font-size:.875rem}.hero h1{font-size:4.35rem}.tool-tabs button{font-size:1rem}.signal-grid>div>strong{font-size:.875rem}.tool-preview{padding:1.7rem}.hero-figure figcaption{font-size:.8125rem}.figure-note{font-size:2.2rem}}
@media(max-width:359px){.wrap{width:calc(100% - 2rem)}.hero-eyebrow{font-size:.75rem}h1{font-size:2.05rem}h1 em{font-size:1.38em}.proof-number>strong{font-size:3.8rem}.year-label{font-size:.75rem}.proof-number{gap:1.1rem}.button{font-size:.875rem}.tool-tabs button{padding:.85rem .6rem;font-size:.8125rem;gap:.4rem}.tool-panel{padding:1.3rem .9rem}.tool-preview{padding:.85rem}.direct-email{flex-wrap:wrap}.contact-box{padding:1.2rem}.contact h2{font-size:2.6rem}.mobile-menu nav>a{font-size:1.2rem}.figure-header .eyebrow,.figure-index{font-size:.75rem}.hero-figure{padding:.7rem .7rem 0}.figure-note{font-size:1.7rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}
/* Copy master 20/09 — hero diagram */
.hero-diagram{min-height:360px;margin:.75rem 0;padding:1.2rem;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:0;background:linear-gradient(135deg,#eee8ff,#faf8f2 48%,#e7f0d1);border:1px solid var(--ink);position:relative;overflow:hidden}.hero-diagram:before{content:'';position:absolute;inset:18px;border:1px dashed #8e7bb2;border-radius:50%;transform:rotate(-12deg)}.diagram-node{position:relative;z-index:1;width:min(100%,220px);padding:1rem 1.1rem;background:var(--paper);border:1px solid var(--ink);box-shadow:4px 4px 0 var(--purple);font:600 .9rem/1.35 var(--mono);text-align:center}.diagram-tool{background:var(--yellow);box-shadow:4px 4px 0 var(--ink);transform:translateX(20px) rotate(2deg)}.diagram-result{background:var(--ink);color:var(--paper);box-shadow:4px 4px 0 var(--orange);transform:translateX(-12px) rotate(-2deg)}.diagram-line{height:34px;width:1px;background:var(--ink);position:relative;z-index:1}.diagram-line:after{content:'↓';position:absolute;left:-.35rem;bottom:-.7rem;color:var(--purple);font:1rem/1 var(--mono)}
@media(max-width:599px){
body{font-size:1.08rem;line-height:1.62}
.wrap{width:calc(100% - 2rem)}
.header-inner{min-height:70px}
.brand{font-size:2.15rem}
.hero{padding-top:2rem}
.hero-eyebrow{font-size:.875rem;margin-bottom:1.6rem;padding-left:.7rem}
h1{font-size:clamp(2.55rem,11.5vw,3.65rem);line-height:1.03;letter-spacing:-.065em}
h1 em{font-size:1.16em;line-height:.95;white-space:normal}
.hero-copy{font-size:1.08rem;line-height:1.62;margin-top:1.5rem}
.hero .button{min-height:62px;margin-top:1.6rem;font-size:1.03rem}
.hero-proof{margin-top:2.2rem;padding:1.25rem 0;gap:.8rem;align-items:flex-start;flex-direction:column}
.proof-number{gap:1.1rem}
.proof-number>strong{font-size:clamp(4.15rem,19vw,5.4rem)}
.proof-number>strong>span{font-size:.9rem;max-width:4.5rem}
.year-label{font-size:.9rem;padding:.65rem .55rem}
.hero-proof>p{font-size:1rem;line-height:1.55}
.fit-strip{padding:1rem 0 1.5rem;display:block;font-size:1rem}
.fit-strip>p{font-size:1.05rem}
.fit-strip>span{font-size:.95rem;margin-top:.55rem;line-height:1.5}
.hero-figure{margin-top:.4rem;padding:.75rem .75rem 0;transform:none;box-shadow:none}
.figure-header .eyebrow,.figure-index{font-size:.78rem}
.hero-diagram{min-height:278px;margin:.8rem 0;padding:.9rem}
.diagram-node{width:min(100%,205px);padding:.85rem .7rem;font-size:.8rem;box-shadow:2px 2px 0 var(--purple)}
.diagram-tool{box-shadow:2px 2px 0 var(--ink)}
.diagram-result{box-shadow:2px 2px 0 var(--orange)}
.diagram-line{height:25px}
.hero-figure figcaption{font-size:.9rem;line-height:1.55;padding:1rem 0 1.1rem}
.figure-note{font-size:2rem}
.section{padding:4.3rem 0}
.section-heading{gap:1.35rem}
.section-heading>.eyebrow{font-size:.85rem}
h2{font-size:clamp(2.65rem,11vw,3.6rem);line-height:1.02}
.section-copy{font-size:1.08rem;line-height:1.62;margin-top:1.25rem}
.principles{margin-top:2rem}
.principles article{padding:1.6rem 0}
.principle-index{font-size:.85rem}
.principles h3{font-size:1.55rem;margin:.9rem 0 .7rem}
.principles p{font-size:1.03rem;line-height:1.6}
.founder-note{padding:1.25rem;gap:1.35rem;margin-top:1.2rem;box-shadow:none}
.founder-note blockquote{font-size:2rem}
.founder-note blockquote>span{font-size:.95rem;line-height:1.55}
.work{margin-top:0}
.workbench{margin-top:2.2rem;box-shadow:none}
.tool-tabs{grid-template-columns:1fr 1fr!important}
.tool-tabs button{min-height:74px;padding:.85rem .7rem;font-size:.92rem;line-height:1.3}
.tool-panel{padding:1.55rem 1.15rem;gap:1.8rem}
.tool-type{font-size:.8rem;margin-bottom:1rem}
.tool-explanation h3{font-size:2rem;line-height:1.08}
.tool-explanation>p:not(.tool-type){font-size:1.03rem;line-height:1.58}
.tool-decision{padding-left:.85rem}
.text-link{font-size:1rem;min-height:52px}
.tool-preview{padding:1rem;box-shadow:none;transform:none}
.preview-header{font-size:.95rem;padding-bottom:.9rem}
.preview-label{font-size:.78rem}
.signal-grid{gap:.9rem;padding:1.15rem 0}
.signal-grid>div>span{font-size:.82rem}
.signal-grid>div>strong{font-size:.95rem}
.alert-example p{font-size:.92rem}
.work-note{font-size:.92rem;line-height:1.6;margin-top:1.2rem}
.transition{border-top:0}
.transition-grid{gap:2.3rem}
.transition .section-copy{font-size:1.05rem}
.faq-list summary{font-size:1.03rem;line-height:1.45;padding:1.2rem 0}
.faq-list details>p{font-size:1.02rem;line-height:1.62;padding:0 0 1.35rem}
.contact{padding:4.3rem 0}
.contact h2{font-size:clamp(3rem,13vw,4.2rem);line-height:1.02;margin:1.4rem 0}
.contact-grid>div>p:not(.eyebrow){font-size:1.08rem;line-height:1.6}
.contact-box{padding:1.3rem;box-shadow:none}
.contact-box-title{font-size:1.45rem!important}
.contact-detail{font-size:1rem!important}
.contact-box .button{min-height:62px;font-size:1rem}
.direct-email>a{font-size:1rem}
.site-footer{padding-top:2.4rem}
.footer-signature{font-size:clamp(4rem,22vw,7rem);padding-bottom:1rem}
.footer-main>p{font-size:.95rem}
.mobile-dock{padding:.55rem .75rem calc(.55rem + env(safe-area-inset-bottom))}
.mobile-dock a{min-height:54px;font-size:1rem;padding-left:.9rem}
}

/* Editorial system: one site header and visuals that carry information. */
body:not(.home) .site-header{
  background:#fff;
  border-bottom:1px solid var(--line);
}
body:not(.home) .header-inner{
  min-height:84px;
  border:0;
}
body:not(.home) .header-inner:after{
  display:none;
}
body:not(.home) .brand{
  display:inline-flex;
  align-items:center;
  gap:0;
  color:var(--ink);
  font-size:2.05rem;
  font-weight:650;
  line-height:1;
  letter-spacing:-.075em;
}
body:not(.home) .brand span{
  display:inline-block;
  margin-left:-.18em;
  color:var(--purple);
  font-size:1em;
  line-height:1;
  letter-spacing:0;
  transform:translateY(-.01em);
}
body:not(.home) .desktop-nav{
  gap:1.8rem!important;
  font-size:.94rem!important;
}
body:not(.home) .desktop-nav .nav-cta{
  min-height:48px!important;
  padding:.35rem .8rem!important;
  border:0!important;
  border-radius:0;
  background:var(--ink)!important;
  color:#fff!important;
}
body:not(.home) .desktop-nav .nav-cta>span{
  color:var(--yellow);
}

.resource-topic-map{
  grid-column:1/-1;
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  border-top:1px solid var(--line);
  border-left:1px solid var(--line);
  margin-top:1rem;
}
.resource-topic-map a{
  position:relative;
  display:grid;
  grid-template-columns:auto 1fr;
  gap:.25rem .9rem;
  min-height:118px;
  padding:1.25rem;
  border-right:1px solid var(--line);
  border-bottom:1px solid var(--line);
  background:#fff;
  color:var(--ink);
  text-decoration:none;
}
.resource-topic-map a:hover{
  background:var(--lavender);
}
.resource-topic-map span{
  grid-row:1/3;
  color:var(--purple);
  font:600 .74rem/1.4 var(--mono);
}
.resource-topic-map strong{
  font-size:1.02rem;
  font-weight:700;
  line-height:1.35;
}
.resource-topic-map small{
  color:var(--muted);
  font-size:.82rem;
  line-height:1.5;
}

.article-brief{
  max-width:74rem;
  margin:3.3rem 0 0;
  padding:1.35rem;
  border:1px solid var(--line);
  background:#fff;
}
.article-brief-head{
  display:flex;
  justify-content:space-between;
  gap:1rem;
  padding-bottom:1rem;
  border-bottom:1px solid var(--line);
  color:var(--purple);
  font:600 .75rem/1.4 var(--mono);
}
.article-brief dl{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  margin:0;
}
.article-brief dl>div{
  min-width:0;
  padding:1.4rem 1.25rem 1.2rem;
  border-left:1px solid var(--line);
}
.article-brief dl>div:first-child{
  border-left:0;
}
.article-brief dt{
  margin-bottom:.55rem;
  color:var(--purple);
  font:600 .72rem/1.4 var(--mono);
  text-transform:uppercase;
}
.article-brief dd{
  margin:0;
  color:var(--ink);
  font-size:1.05rem;
  font-weight:600;
  line-height:1.5;
}
.article-brief .article-brief-decision{
  background:var(--yellow);
}
.article-brief .article-brief-decision dt{
  color:var(--ink);
}

.article-example{
  margin:0 0 4.25rem;
  padding:1.25rem;
  border:1px solid var(--line);
  background:#fff;
}
.article-example-head{
  display:flex;
  justify-content:space-between;
  gap:1rem;
  padding-bottom:1rem;
  border-bottom:1px solid var(--line);
  color:var(--purple);
  font:600 .75rem/1.4 var(--mono);
}
.article-example-head span:last-child{
  color:var(--muted);
  font-weight:500;
}
.article-example-scroll{
  overflow-x:auto;
}
.article-example table{
  width:100%;
  border-collapse:collapse;
  table-layout:fixed;
}
.article-example th,
.article-example td{
  padding:.9rem .8rem;
  border-bottom:1px solid var(--line);
  text-align:left;
  vertical-align:top;
  font-size:.9rem;
  line-height:1.5;
}
.article-example th{
  color:var(--muted);
  font-size:.72rem;
  font-weight:650;
  text-transform:uppercase;
  letter-spacing:.04em;
}
.article-example td:first-child{
  color:var(--ink);
  font-weight:650;
}
.article-example td:last-child{
  background:#f5f8df;
  color:var(--ink);
  font-weight:650;
}
.article-example figcaption{
  margin-top:1rem;
  color:var(--muted);
  font-size:.82rem;
  line-height:1.55;
}

.takeaway .button-takeaway{
  width:100%;
  max-width:26rem;
  margin-top:1.25rem;
  border-color:var(--ink);
  background:var(--ink);
  color:#fff;
}
.takeaway .button-takeaway>span{
  background:#fff;
  color:var(--ink);
}
.takeaway .button-takeaway:hover{
  background:var(--purple);
}

@media(max-width:899px){
  body:not(.home) .header-inner{min-height:72px}
  body:not(.home) .brand{font-size:1.9rem}
  .resource-topic-map{grid-template-columns:1fr 1fr}
  .article-brief{margin-top:2.2rem;padding:1rem}
  .article-brief dl{grid-template-columns:1fr}
  .article-brief dl>div,
  .article-brief dl>div:first-child{border-left:0;border-top:1px solid var(--line)}
  .article-brief dl>div:first-child{border-top:0}
}

@media(max-width:599px){
  .resource-topic-map{grid-template-columns:1fr}
  .resource-topic-map a{min-height:96px}
  .article-example{padding:1rem}
  .article-example-head{align-items:flex-start;flex-direction:column}
  .article-example table{min-width:620px}
}
/* Typography correction: regular, structured display type */
h1 em,.purple,.contact h2 span{font-family:var(--body);font-style:normal;font-weight:700;letter-spacing:-.065em}
h1 em{font-size:1em;line-height:1.03;color:var(--purple)}
.purple{font-size:1em;line-height:1.03}
.figure-note{font-family:var(--body);font-style:normal;font-weight:700;letter-spacing:-.06em}
.founder-note blockquote{font-family:var(--body);font-style:normal;font-weight:650;letter-spacing:-.06em}
.contact h2 span{font-size:1em;line-height:1.03}
.journeys{background:#eeebf4;border-block:1px solid var(--ink)}
.journey-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1rem;margin-top:3rem}
.journey-card{background:var(--paper);border:1px solid var(--ink);padding:1.5rem;display:flex;flex-direction:column;min-width:0}
.journey-card:nth-child(2){background:#f7f2df}
.journey-index{font:500 .78rem/1.4 var(--mono);color:var(--purple)}
.journey-card h3{font-size:1.55rem;line-height:1.12;margin:1.25rem 0 .8rem}
.journey-card>p{color:var(--muted);font-size:.98rem;line-height:1.58}
.journey-meta{display:grid;grid-template-columns:1fr;gap:.2rem;margin-top:1.35rem;padding-top:1rem;border-top:1px solid var(--line);font-size:.86rem;line-height:1.48}
.journey-meta strong{margin-top:.55rem;font:500 .72rem/1.3 var(--mono);text-transform:uppercase;letter-spacing:.02em;color:var(--purple)}
.journey-meta strong:first-child{margin-top:0}.journey-meta span{color:var(--muted)}
.journey-card .text-link{margin-top:auto;padding-top:1.15rem}
.decision-strip{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:1rem;margin-top:1rem;padding:1.25rem;background:var(--ink);color:var(--paper)}
.decision-strip>div{padding-left:1rem;border-left:1px solid #82778c}.decision-strip>div:first-child{border-left:0;padding-left:0}
.decision-strip strong{display:block;font-size:.9rem;margin-bottom:.35rem;color:var(--yellow)}.decision-strip span{display:block;color:#d4ced7;font-size:.86rem;line-height:1.5}
.no-magic{background:var(--paper);border-block:1px solid var(--ink)}
.no-magic-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:5rem;align-items:start}
.no-magic-lead{font-size:clamp(1.45rem,2.5vw,2.15rem);line-height:1.18;letter-spacing:-.045em;font-weight:650;max-width:33rem}
.no-magic .section-copy{max-width:38rem}.no-magic .text-link{margin-top:1.35rem}
@media(max-width:899px){.journey-grid{grid-template-columns:1fr;gap:.8rem;margin-top:2.1rem}.journey-card{padding:1.3rem}.journey-card h3{font-size:1.65rem}.journey-card>p{font-size:1.03rem}.decision-strip{grid-template-columns:1fr;gap:1rem;padding:1.25rem}.decision-strip>div,.decision-strip>div:first-child{border-left:0;border-top:1px solid #82778c;padding:1rem 0 0}.decision-strip>div:first-child{border-top:0;padding-top:0}}
@media(max-width:599px){.no-magic-grid{grid-template-columns:1fr;gap:1.8rem}.no-magic-lead{font-size:1.55rem}.no-magic .section-copy{font-size:1.05rem}}
.fit-strip small{display:block;margin-top:.4rem;font-size:.82rem;line-height:1.5;color:var(--purple);font-weight:700}
.companies{background:var(--paper);border-bottom:1px solid var(--ink)}
.partner-value{background:var(--ink);color:var(--paper);border-bottom:1px solid var(--ink)}
.partner-value .section-heading>.eyebrow{color:var(--yellow)}
.partner-value .section-copy{color:#d4ced7}
.partner-value .purple{color:var(--yellow)}
.value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:3rem;background:#746a7c;border:1px solid #746a7c}
.value-grid article{background:var(--ink);padding:1.5rem}
.value-grid .principle-index{color:var(--yellow)}
.value-grid h3{font-size:1.55rem;line-height:1.15;margin:1rem 0 .75rem}
.value-grid p{color:#d4ced7;font-size:.98rem;line-height:1.6}
.logo-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;margin-top:3rem;background:var(--line);border:1px solid var(--line)}
.logo-slot{display:block;min-height:112px;background:var(--white);position:relative}
.logo-slot:after{content:'';position:absolute;inset:50% auto auto 50%;width:32px;height:1px;background:#ded9e1;transform:translate(-50%,-50%)}
.logo-note{max-width:52rem;margin-top:1rem;color:var(--muted);font-size:.8rem;line-height:1.55}
.commercial-fit{display:flex;flex-direction:column;gap:.25rem;margin-top:2rem;padding:1rem 1.1rem;background:var(--yellow);border:1px solid var(--ink);max-width:23rem}
.commercial-fit strong{font-size:1.05rem}.commercial-fit span{font-size:.9rem;color:#4b483a}
@media(max-width:899px){.logo-grid{grid-template-columns:repeat(2,1fr);margin-top:2rem}.logo-slot{min-height:92px}}
@media(max-width:899px){.value-grid{grid-template-columns:1fr;margin-top:2rem}.value-grid article{padding:1.35rem}.value-grid h3{font-size:1.65rem}.value-grid p{font-size:1.03rem}}
@media(max-width:599px){.fit-strip small{font-size:.9rem;margin-top:.75rem}.logo-slot{min-height:78px}.logo-note{font-size:.86rem}.commercial-fit{margin-top:1.5rem;max-width:none}.commercial-fit strong{font-size:1.1rem}.commercial-fit span{font-size:.95rem}}

/* Copy master 20/09 — clearer opening and first account reading */
.hero-kicker{max-width:39rem;margin:0 0 1rem;color:var(--muted);font-size:1rem;line-height:1.55}
.core-line{max-width:39rem;margin-top:1.15rem;padding-left:1rem;border-left:2px solid var(--purple);font-size:1rem;line-height:1.55;font-weight:650}
.fit-strip .platform-list{color:var(--ink);font:500 .76rem/1.5 var(--mono)}
.first-look{background:var(--white);border-block:1px solid var(--ink)}
.first-look-grid{display:grid;gap:1.8rem}
.first-look .eyebrow{color:var(--purple);margin-bottom:1.25rem}
.first-look-copy{max-width:43rem}
.first-look-copy>p{color:var(--muted);font-size:1.05rem;line-height:1.65}
.first-look-copy>p+p{margin-top:1rem}
.first-look-copy .first-look-lead{color:var(--ink);font-size:1.35rem;line-height:1.4;font-weight:650;letter-spacing:-.035em}
.commercial-threshold{margin-top:1rem;padding-top:1rem;border-top:1px solid #a695e7;font-size:.875rem!important;line-height:1.55;color:#eeebff!important}
@media(min-width:600px){.hero-kicker{font-size:1.0625rem}.core-line{font-size:1.0625rem}.first-look-copy>p{font-size:1.1rem}.first-look-copy .first-look-lead{font-size:1.55rem}}
@media(min-width:900px){
.hero-eyebrow{margin-bottom:.8rem}
.hero-kicker{margin-bottom:1.5rem}
.hero-copy{margin-top:1.5rem}
.core-line{margin-top:1.2rem}
.hero .button{margin-top:1.4rem}
.fit-strip{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;align-items:start;gap:.35rem 2rem}
.fit-strip>span,.fit-strip>small{margin:0}
.fit-strip>span{text-align:right}
.fit-strip .platform-list{text-align:left}
.fit-strip>small{text-align:right}
.first-look-grid{grid-template-columns:.8fr 2fr;gap:3rem;align-items:start}
.first-look .eyebrow{padding-top:.6rem}
}
@media(max-width:599px){
.hero-kicker{font-size:1.02rem;line-height:1.58;margin-bottom:1.2rem}
.core-line{font-size:1.03rem;line-height:1.55;margin-top:1.25rem}
.first-look-grid{gap:1.5rem}
.first-look-copy .first-look-lead{font-size:1.45rem;line-height:1.35}
.first-look-copy>p{font-size:1.05rem;line-height:1.62}
.commercial-threshold{font-size:.92rem!important}
}

/* Internal PMax control */
.pmax-preview{overflow:hidden}
.pmax-chart-meta{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:.5rem;padding:1rem 0 .3rem;font-size:.78rem;color:var(--muted)}
.pmax-chart-meta strong{color:#943723;background:#ffe0d5;border:1px solid #c67862;padding:.28rem .45rem;font:500 .7rem/1.35 var(--mono)}
.pmax-chart{display:block;width:100%;height:auto;margin-top:.35rem;overflow:visible}
.chart-grid line{stroke:#d8d3db;stroke-width:1;stroke-dasharray:4 5}
.chart-change-zone{fill:#ffe6de;opacity:.7}
.chart-line{fill:none;stroke-width:4;stroke-linecap:round;stroke-linejoin:round}
.chart-search{stroke:#587ee7}.chart-youtube{stroke:#f05a3d}.chart-display{stroke:#6da45c}.chart-discover{stroke:#d8aa18}
.chart-point{fill:#f05a3d;stroke:var(--paper);stroke-width:3}
.chart-callout{stroke:#943723;stroke-width:1.5}
.chart-callout-text{fill:#943723;font:600 14px var(--body)}
.chart-axis text{fill:var(--muted);font:500 12px var(--mono)}
.pmax-legend{display:flex;flex-wrap:wrap;gap:.55rem 1rem;padding-top:.7rem;border-top:1px solid var(--line);font-size:.76rem;color:var(--muted)}
.pmax-legend span{display:flex;align-items:center;gap:.38rem}
.pmax-legend span:before{content:'';width:10px;height:10px;background:currentColor}
.legend-search{color:#587ee7!important}.legend-youtube{color:#f05a3d!important}.legend-display{color:#6da45c!important}.legend-discover{color:#d8aa18!important}
@media(max-width:599px){.pmax-chart-meta{font-size:.82rem}.pmax-chart-meta strong{font-size:.72rem}.pmax-legend{font-size:.8rem}.chart-callout-text{font-size:13px}}

/* Minimal homepage direction — 20/09 */
:root{
  --paper:#fff;
  --white:#fff;
  --ink:#171717;
  --muted:#5f5f5f;
  --line:#dedede;
  --purple:#5928dc;
  --lavender:#f1edff;
  --yellow:#e5ff62;
  --orange:#5928dc;
}
body{background:#fff;color:var(--ink);font-weight:400}
h1,h2,h3{font-weight:500;letter-spacing:-.06em}
strong{font-weight:650}
.wrap{max-width:1440px}
.section{padding:7rem 0}
.eyebrow,.principle-index,.journey-index,.journey-meta strong,.tool-type{font-family:var(--body);font-weight:600;letter-spacing:0;text-transform:none}
.purple,h1 em,.contact h2 span{color:var(--purple);font-weight:500}

.site-header{position:relative;background:#fff;border:0}
.header-inner{min-height:104px;border:0}
.header-inner:after{display:none}
.brand{font-size:2.15rem;font-weight:650;letter-spacing:-.075em}
.desktop-nav{gap:2.6rem!important;font-size:1rem!important}
.desktop-nav a{font-weight:450;text-decoration:none}
.desktop-nav a:hover{color:var(--purple)}
.desktop-nav .nav-cta{min-height:52px!important;padding:.6rem 1.35rem!important;border:0!important;border-radius:0;background:var(--ink)!important;color:#fff!important;gap:1.15rem!important}
.desktop-nav .nav-cta:hover{background:var(--purple)!important;color:#fff!important}

.hero{padding-top:6.5rem;padding-bottom:0}
.hero-grid{display:block!important}
.hero-content{max-width:76rem}
.hero-figure{display:none!important}
.hero-eyebrow{margin:0 0 2rem;padding:0;border:0;color:var(--purple);font-size:.95rem}
.hero-kicker{max-width:52rem;margin:0 0 2.5rem;color:var(--muted);font-size:1.2rem;line-height:1.6}
.hero h1{max-width:78rem;font-size:clamp(4.2rem,7.5vw,7.75rem);line-height:.96;letter-spacing:-.075em}
.hero h1 em{font-size:1em;line-height:.96;white-space:normal}
.hero-copy{max-width:58rem;margin-top:3rem;font-size:1.2rem;line-height:1.65;color:var(--muted)}
.core-line{max-width:58rem;margin-top:1.5rem;padding:0;border:0;font-size:1.2rem;line-height:1.6;font-weight:550;color:var(--ink)}
.button{min-height:58px;padding:.55rem .6rem .55rem 1.6rem;border:0;border-radius:0;box-shadow:none!important;font-weight:600}
.button>span{width:42px;height:42px;border:0;border-radius:0;background:#fff;color:var(--ink)}
/* The account contact CTA is the sole rounded-button exception. */
.contact-box .button{border-radius:999px}
.contact-box .button>span{border-radius:50%}
.button-purple{margin-top:2rem!important;background:var(--purple);color:#fff}
.button-purple:hover{background:var(--ink)}
.hero-proof{display:flex;max-width:none;margin-top:6rem;padding:2.2rem 0;border-top:1px solid var(--line);border-bottom:0;gap:3rem}
.proof-number{gap:1.5rem}
.proof-number>strong{font-size:clamp(4.8rem,7vw,7rem);font-weight:500;letter-spacing:-.075em}
.proof-number>strong>span{font-size:1rem;font-weight:500}
.year-label{padding:.65rem .8rem;border:1px solid var(--line);background:#fff;color:var(--ink);font-size:.9rem}
.hero-proof>p{padding-left:2rem;border-left:1px solid var(--line);color:var(--muted);font-size:1.05rem}
.fit-strip{display:grid!important;grid-template-columns:1fr 1fr!important;gap:.55rem 3rem!important;padding:1.4rem 0 2.2rem!important;border-top:1px solid var(--line);border-bottom:0}
.fit-strip>p,.fit-strip>span,.fit-strip>small{margin:0!important;text-align:left!important}
.fit-strip>p{font-size:1rem!important}
.fit-strip>span{color:var(--muted);font-size:.95rem!important}
.fit-strip .platform-list{font:400 .88rem/1.55 var(--body);color:var(--muted)}
.fit-strip small{color:var(--purple);font-size:.88rem;font-weight:600}

.first-look,.approach,.journeys,.no-magic,.partner-value,.companies,.work,.transition,.resources{margin:0;background:#fff;color:var(--ink);border-top:1px solid var(--line);border-bottom:0}
.section-heading{grid-template-columns:.65fr 2fr;gap:4rem}
.section-heading>.eyebrow:before{display:none}
.section-heading>.eyebrow{max-width:none;padding-top:.8rem;color:var(--purple)}
h2{font-size:clamp(3.25rem,5.9vw,6.3rem);line-height:.98}
h3{font-weight:550}
.section-copy,.first-look-copy>p,.principles p,.journey-card>p,.journey-meta span,.value-grid p,.work-note{color:var(--muted)}
.section-copy{max-width:48rem;margin-top:1.6rem;font-size:1.18rem;line-height:1.65}
.first-look-grid{grid-template-columns:.65fr 2fr;gap:4rem}
.first-look .eyebrow{margin-bottom:1.35rem;color:var(--purple)}
.first-look-copy{max-width:48rem;padding-top:.35rem}
.first-look-copy .first-look-lead{font-size:1.65rem;line-height:1.4;font-weight:500}
.first-look-copy>p{font-size:1.12rem}
.text-link{color:var(--purple);font-weight:600;text-decoration:none}
.text-link:hover{text-decoration:underline}

.principles{gap:2rem;margin-top:4.5rem}
.principles article{padding:2rem 0 0;border-top:1px solid var(--line)}
.principle-index,.journey-index{color:var(--purple);font-size:.82rem}
.principles h3{margin:1.2rem 0 .8rem;font-size:1.7rem}
.founder-note{margin-top:4rem;padding:2.5rem 0;border:0;border-top:1px solid var(--line);background:#fff;box-shadow:none}
.founder-monogram{background:var(--purple);color:#fff;border:0}
.founder-note blockquote{font-size:2.4rem;font-weight:500}
.founder-note blockquote>span,.founder-note p>span{color:var(--muted)}

.journeys{padding:5.5rem 0}
.journeys .section-heading{grid-template-columns:220px minmax(0,1fr);gap:3rem}
.journeys .section-heading h2{max-width:58rem;font-size:clamp(3.4rem,4.7vw,5rem);line-height:1.02}
.journeys .section-copy{margin-top:1.15rem;font-size:1.08rem}
.journey-grid{gap:4rem;margin-top:3.25rem}
.journey-card,.journey-card:nth-child(2){padding:2rem 0 0;border:0;border-top:1px solid var(--line);background:#fff}
.journey-card h3{max-width:33rem;margin:1.15rem 0 .85rem;font-size:2rem;line-height:1.14}
.journey-card>p{max-width:36rem;font-size:1.05rem}
.journey-meta{border-top:1px solid var(--line);font-size:.95rem}
.journey-meta strong{color:var(--ink);font-size:.78rem}
.resource-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2.5rem;margin-top:3.25rem}
.resource-item{display:flex;flex-direction:column;min-width:0;padding-top:1.5rem;border-top:1px solid var(--line)}
.resource-meta{display:flex;justify-content:space-between;gap:1rem;color:var(--purple);font:600 .75rem/1.4 var(--mono)}
.resource-item h3{margin:1.1rem 0 .8rem;font-size:1.55rem;line-height:1.2}
.resource-item h3 a{text-decoration:none}.resource-item h3 a:hover{text-decoration:underline}
.resource-item>p{color:var(--muted);font-size:.96rem;line-height:1.55}
.resource-foot{display:flex;align-items:center;justify-content:space-between;gap:1rem;margin-top:auto;padding-top:1.3rem}
.resource-foot>span{color:var(--muted);font:500 .72rem/1.4 var(--mono)}
.all-resources{display:inline-flex;margin-top:2.6rem}
.decision-strip{gap:2.2rem;margin-top:4rem;padding:2.2rem 0;border-top:1px solid var(--line);background:#fff;color:var(--ink)}
.decision-strip>div,.decision-strip>div:first-child{padding:0;border:0}
.decision-strip strong{color:var(--purple);font-size:.95rem}
.decision-strip span{color:var(--muted);font-size:.9rem}

.no-magic{background:#f7f7f7}
.no-magic-grid{grid-template-columns:.65fr 2fr;gap:4rem}
.no-magic-lead{max-width:49rem;font-size:clamp(2rem,3.6vw,3.75rem);line-height:1.08;font-weight:500}
.no-magic .section-copy{max-width:48rem}

.partner-value .section-heading>.eyebrow,.partner-value .purple{color:var(--purple)}
.partner-value .section-copy{color:var(--muted)}
.value-grid{gap:2rem;margin-top:4.5rem;border:0;background:#fff}
.value-grid article{padding:2rem 0 0;border-top:1px solid var(--line);background:#fff}
.value-grid .principle-index{color:var(--purple)}
.value-grid h3{font-size:1.7rem}
.value-grid p{font-size:1rem}

.logo-grid{gap:0;margin-top:4.5rem;border-top:1px solid var(--line);border-left:1px solid var(--line);background:#fff}
.logo-slot{min-height:120px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.logo-slot:after{background:#d4d4d4}
.logo-note{margin-top:1.2rem;font-size:.85rem}

.workbench{margin-top:4.5rem;border:1px solid var(--line);background:#fff;box-shadow:none}
.tool-tabs{border-bottom:1px solid var(--line);background:#fff}
.tool-tabs button{border-right:1px solid var(--line);background:#fff;color:var(--muted)}
.tool-tabs button:last-child{border-right:0}
.tool-tabs button[aria-selected=true]{background:#fff;color:var(--ink);box-shadow:inset 0 -3px 0 var(--purple)}
.tool-tabs button[aria-selected=true]:after{display:none}
.tool-tabs button>span{color:var(--purple)}
.tool-panel{background:#fff}
.tool-explanation h3{font-weight:500}
.tool-explanation>p:not(.tool-type){color:var(--muted)}
.tool-type{color:var(--purple)}
.tool-decision{border-left:2px solid var(--purple)}
.tool-preview{border:1px solid var(--line);background:#fff;box-shadow:none;transform:none}
.preview-header{border-bottom:1px solid var(--line)}
.pmax-chart-meta strong{border:0;background:var(--lavender);color:var(--purple)}
.chart-change-zone{fill:var(--lavender)}
.chart-callout{stroke:var(--purple)}
.chart-callout-text{fill:var(--purple)}

.transition-grid{grid-template-columns:.8fr 1.25fr;gap:7rem}
.transition .section-copy{max-width:31rem}
.faq-list details{border-color:var(--line)}
.faq-list summary{font-size:1.1rem;font-weight:550}
.faq-list details>p{color:var(--muted)}
.commercial-fit{max-width:25rem;margin-top:2rem;padding:1.25rem 0;border:0;border-top:1px solid var(--line);background:#fff}
.commercial-fit span{color:var(--muted)}

.contact{padding:7rem 0;background:#f7f7f7;color:var(--ink);border-top:1px solid var(--line)}
.contact-grid{grid-template-columns:1.15fr .85fr;gap:7rem}
.contact h2{font-size:clamp(3.6rem,6.4vw,6.5rem);font-weight:500}
.contact-grid>div>p:not(.eyebrow){color:var(--muted)}
.contact-box{padding:2.5rem;border:1px solid var(--line);border-radius:0;background:#fff;color:var(--ink);box-shadow:none}
.contact-box:before{display:none}
.contact-box .contact-box-title{color:var(--ink)!important;font-weight:550}
.contact-box .contact-detail,.contact-box .email-explanation{color:var(--muted)!important}
.commercial-threshold{border-top:1px solid var(--line);color:var(--purple)!important}
.button-yellow{background:var(--purple);color:#fff}
.button-yellow:hover{background:var(--ink)}
.direct-email{border-color:var(--line)}
.direct-email>a,.copy-email{color:var(--ink)}
.copy-email{border-color:var(--line);background:#fff}

.site-footer{padding-top:4rem;background:#fff;border-top:1px solid var(--line)}
.footer-signature{margin-bottom:2.5rem;padding-bottom:2rem;border-bottom:1px solid var(--line);color:var(--ink);font-size:clamp(8rem,17vw,16rem);font-weight:500}
.footer-signature span{color:var(--purple)}
.footer-main>p,.footer-bottom{color:var(--muted)}

.mobile-menu{background:#fff;color:var(--ink)}
.menu-close{color:var(--ink)}
.mobile-menu nav>a{border-color:var(--line)}
.mobile-menu nav>.menu-contact{border:0;border-radius:0;background:var(--ink);color:#fff;box-shadow:none}
.mobile-dock{background:#fff;border-top:1px solid var(--line)}
.mobile-dock a{border-radius:0;background:var(--ink);box-shadow:none}

/* Yellow is a marker, not a surface */
.hero h1 em{
  color:var(--ink);
  background:linear-gradient(transparent 62%,var(--yellow) 62%,var(--yellow) 91%,transparent 91%);
  -webkit-box-decoration-break:clone;
  box-decoration-break:clone;
}
.fit-strip strong,.commercial-fit strong{
  background:linear-gradient(transparent 54%,var(--yellow) 54%);
}
.pmax-chart-meta strong{
  background:var(--yellow);
  color:var(--ink);
}

@media(max-width:899px){
  .section{padding:5.5rem 0}
  .header-inner{min-height:78px}
  .hero{padding-top:4rem}
  .hero h1{font-size:clamp(3.5rem,12vw,5.8rem)}
  .hero-kicker,.hero-copy,.core-line{max-width:46rem}
  .section-heading,.first-look-grid,.no-magic-grid{grid-template-columns:1fr;gap:2rem}
  .section-heading>.eyebrow{padding-top:0}
  .journeys{padding:5rem 0}
  .journeys .section-heading{grid-template-columns:1fr;gap:1.25rem}
  .journeys .section-heading h2{font-size:clamp(3.2rem,8vw,4.6rem)}
  .journey-grid{gap:3rem;margin-top:2.75rem}
  .resource-grid{grid-template-columns:1fr 1fr;gap:2.5rem 2rem}
  .resource-item:last-child{grid-column:1/-1;max-width:calc(50% - 1rem)}
  .decision-strip{grid-template-columns:1fr 1fr;gap:2rem}
  .value-grid{grid-template-columns:1fr;gap:2.5rem}
  .transition-grid{grid-template-columns:1fr;gap:3.5rem}
  .contact-grid{grid-template-columns:1fr;gap:3.5rem}
  .tool-tabs button{border-bottom:1px solid var(--line)}
}

@media(max-width:599px){
  body{font-size:1.05rem}
  .wrap{width:calc(100% - 2rem)}
  .section{padding:4.75rem 0}
  .brand{font-size:2rem}
  .hero{padding-top:3.2rem}
  .hero-eyebrow{margin-bottom:1.5rem;padding:0;font-size:.84rem}
  .hero-kicker{margin-bottom:2rem;font-size:1.05rem;line-height:1.58}
  .hero h1{font-size:clamp(3.15rem,15vw,4.65rem);line-height:.98;letter-spacing:-.072em}
  .hero-copy,.core-line{font-size:1.08rem;line-height:1.6}
  .hero-copy{margin-top:2rem}
  .core-line{margin-top:1.2rem}
  .button{min-height:58px;font-size:.98rem}
  .hero-proof{margin-top:4rem;padding:1.6rem 0;gap:1.3rem}
  .proof-number>strong{font-size:4.8rem}
  .hero-proof>p{padding:0;border:0;font-size:1rem}
  .fit-strip{grid-template-columns:1fr!important;gap:.6rem!important;padding-bottom:1.8rem!important}
  h2{font-size:clamp(3rem,13.5vw,4.2rem)}
  .section-copy{font-size:1.07rem}
  .first-look-copy .first-look-lead{font-size:1.42rem}
  .principles{margin-top:3rem}
  .founder-note{padding:2rem 0}
  .founder-note blockquote{font-size:1.9rem}
  .journeys{padding:4rem 0}
  .journeys .section-heading{gap:1rem}
  .journeys .section-heading h2{font-size:clamp(2.85rem,12.5vw,3.8rem)}
  .journeys .section-copy{margin-top:.9rem}
  .journey-grid{margin-top:2.4rem;gap:2.5rem}
  .resource-grid{grid-template-columns:1fr;gap:2.5rem;margin-top:2.5rem}
  .resource-item:last-child{grid-column:auto;max-width:none}
  .resource-item h3{font-size:1.45rem}
  .journey-card{padding-top:1.5rem}
  .journey-card h3{font-size:1.85rem}
  .decision-strip{grid-template-columns:1fr;gap:1.5rem;margin-top:3rem;padding:1.7rem 0}
  .decision-strip>div,.decision-strip>div:first-child{padding:0;border:0}
  .no-magic-lead{font-size:1.9rem}
  .value-grid,.logo-grid,.workbench{margin-top:3rem}
  .logo-grid{grid-template-columns:repeat(2,1fr)}
  .logo-slot{min-height:82px}
  .tool-tabs{grid-template-columns:1fr 1fr!important}
  .tool-tabs button{min-height:72px;border-right:1px solid var(--line)}
  .tool-panel{padding:1.4rem 1rem}
  .tool-preview{padding:1rem}
  .contact{padding:4.75rem 0}
  .contact h2{font-size:clamp(3.1rem,14vw,4.5rem)}
  .contact-box{padding:1.4rem}
  .footer-signature{font-size:clamp(4.4rem,21vw,7rem)}
  .mobile-dock a{background:var(--ink)}
}

/* Light work section: explicit contrast after the minimal redesign */
.work .section-heading>.eyebrow{color:var(--purple)}
.work .section-copy{color:var(--muted)}
.work .section-heading h2{color:var(--ink)}
.js .tool-tabs{grid-template-columns:repeat(6,minmax(0,1fr))}
.pmax-campaign-grid{display:grid;grid-template-columns:1fr 1fr;gap:.7rem;margin:.8rem 0 1rem}
.pmax-campaign-card{border:1px solid var(--line);background:#fff;padding:.65rem .7rem .45rem;min-width:0}
.pmax-campaign-card header{display:flex;align-items:center;justify-content:space-between;gap:.5rem;font:500 .7rem/1.4 var(--mono)}
.pmax-campaign-card header small{color:var(--muted);font:inherit}.pmax-campaign-card header strong{padding:.15rem .35rem;background:var(--yellow);color:var(--ink);font:600 .66rem/1.4 var(--mono)}
.campaign-alert{border-color:var(--purple);box-shadow:inset 3px 0 0 var(--purple)}
.campaign-chart{display:block;width:100%;height:auto;margin-top:.35rem}.campaign-chart .chart-line{stroke-width:2.3}.campaign-chart .chart-grid line{stroke-dasharray:3 4}.campaign-chart .chart-change-zone{fill:var(--lavender);opacity:.65}
.pacing-board{display:grid;gap:.65rem;margin-top:1rem}
.pacing-row{position:relative;border:1px solid var(--line);padding:.75rem .8rem;background:#fff;min-width:0}
.pacing-row-top{display:flex;justify-content:space-between;align-items:center;gap:.75rem}
.pacing-row-top strong{font-size:.82rem;font-weight:650}
.pacing-stats{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:.5rem;margin-top:.65rem}
.pacing-stats span{display:grid;gap:.08rem;min-width:0}
.pacing-stats small{color:var(--muted);font-size:.65rem;line-height:1.35}
.pacing-stats b{font-size:.76rem;font-weight:600;font-variant-numeric:tabular-nums}
.pacing-progress{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:.5rem;align-items:center;margin-top:.65rem}
.pacing-progress span{color:var(--muted);font:500 .68rem/1 var(--mono)}
.pacing-track{position:relative;height:6px;background:#e7e2e9}
.pacing-track i{display:block;height:100%;background:var(--purple)}
.pacing-target{position:absolute;left:63%;top:-3px;width:2px;height:12px;background:var(--ink)}
.pacing-status{display:inline-block;padding:.24rem .45rem;font:600 .65rem/1.35 var(--mono);white-space:nowrap}
.pacing-status-ok{background:#eaf3e8;color:#315b39}
.pacing-status-under{background:#eef0f6;color:#4a5061}
.pacing-status-alert{background:var(--yellow);color:#6f231f}
.pacing-alert{border-color:#b33a33;background:#fff9f8;box-shadow:inset 4px 0 0 #b33a33}
.pacing-alert .pacing-track i{background:#b33a33}
.pacing-alert .alert-value{color:#9a2924;font-weight:700}
.pace-up,.pace-down{display:inline-block;min-width:58px;padding:.12rem .3rem;font-weight:650;text-align:center}
.pace-up{background:#dff3e5;color:#235f38}
.pace-down{background:#f7dddd;color:#7b2d2d}
.pacing-note{margin-top:1rem;color:var(--muted);font-size:.8rem;line-height:1.55}
.pacing-note-marker{display:inline-block;width:2px;height:.85rem;margin:0 .25rem -.12rem 0;background:var(--ink)}
.creative-matrix{margin:0}
.creative-matrix>div{display:grid;grid-template-columns:108px 1fr;gap:1rem;padding:.82rem 0;border-bottom:1px solid var(--line)}
.creative-matrix dt{font-size:.8rem;font-weight:600;color:var(--muted)}
.creative-matrix dd{display:flex;flex-wrap:wrap;gap:.45rem;margin:0}
.creative-matrix dd span,.creative-matrix dd strong{padding:.28rem .55rem;background:var(--lavender);color:var(--ink);font-size:.8rem;font-weight:600}
.creative-matrix>div:last-child dd strong{background:var(--yellow)}
.tracking-board{display:grid;gap:.8rem;margin-top:1rem}
.tracking-row{border:1px solid var(--line);background:#fff;min-width:0}
.tracking-lead-head{display:grid;grid-template-columns:auto 1fr auto;gap:.75rem;align-items:center;padding:.62rem .75rem;border-bottom:1px solid var(--line);background:#f7f5f8}
.tracking-lead-head strong{color:var(--purple);font:650 .72rem/1.35 var(--mono)}
.tracking-lead-head span{color:var(--muted);font:400 .66rem/1.35 var(--mono)}
.tracking-lead-head b{padding:.18rem .38rem;background:var(--yellow);font:600 .64rem/1.35 var(--mono)}
.tracking-touchpoints{display:grid;grid-template-columns:1fr 1fr;min-width:0}
.tracking-touchpoints section{padding:.72rem .75rem;min-width:0}
.tracking-touchpoints section+section{border-left:1px solid var(--line)}
.tracking-touchpoints h4{margin:0 0 .6rem;color:var(--ink);font-size:.73rem;font-weight:650;line-height:1.35}
.tracking-touchpoints dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:.5rem;margin:0}
.tracking-touchpoints dl>div{display:grid;gap:.08rem;min-width:0}
.tracking-touchpoints dt{color:var(--muted);font-size:.61rem;line-height:1.35}
.tracking-touchpoints dd{margin:0;overflow-wrap:anywhere;font-size:.7rem;font-weight:600;line-height:1.35}
.monitoring-preview{transform:none!important}
.monitoring-collage{display:grid;grid-template-columns:1fr 1fr;gap:.7rem;margin-top:1rem}
.monitor-card{margin:0;border:1px solid var(--line);background:#fff;min-width:0;overflow:hidden}
.monitor-card-wide{grid-column:1/-1}
.monitor-legend{display:flex;gap:1rem;padding:.65rem .75rem 0;color:var(--muted);font:400 .7rem/1.4 var(--mono)}
.monitor-legend span{display:flex;align-items:center;gap:.35rem}
.monitor-legend span:before{content:'';width:13px;height:3px;background:currentColor}
.legend-blue{color:#3f73ee}.legend-red{color:#b12a25}.legend-gray{color:#666}.legend-green{color:#78aa57}
.monitor-chart{display:block;width:100%;height:auto;padding:.15rem .35rem .35rem}
.monitor-grid line{stroke:#dfdbe1;stroke-width:1}
.monitor-line{fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}
.monitor-line-blue{stroke:#3f73ee}.monitor-line-red{stroke:#b12a25}.monitor-line-green{stroke:#78aa57}.monitor-line-gray{stroke:#666;stroke-width:2;stroke-dasharray:6 5}
.monitor-anomaly-zone{fill:#fff1b8;opacity:.55}.monitor-anomaly-label{fill:#725d00;font:600 11px var(--mono)}
.monitor-points .point-blue{fill:#3f73ee}.monitor-points .point-red{fill:#b12a25}.monitor-points .point-gray{fill:#666}
.monitor-axis{fill:var(--muted);font:11px var(--mono)}
.monitor-bars .bar-base{fill:#737373}.monitor-bars .bar-checkout{fill:#db5a55}.monitor-bars .bar-purchase{fill:#78aa57}.monitor-bars .bar-other{fill:#6c9fd2}
.shopping-panel{grid-template-columns:1fr!important}
.shopping-panel .tool-explanation{display:grid;grid-template-columns:minmax(250px,.7fr) minmax(330px,1fr);gap:.3rem 3rem;align-items:start}
.shopping-panel .tool-type,.shopping-panel .text-link{grid-column:1}
.shopping-panel h3{grid-column:1;grid-row:2/4}
.shopping-panel .tool-explanation>p:not(.tool-type){grid-column:2;grid-row:2;margin-top:0;max-width:46rem}
.shopping-panel .text-link{grid-column:2;grid-row:3;margin-top:.6rem;justify-self:start}
.shopping-preview{width:100%;transform:none!important}
.shopping-schematic{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(260px,.85fr);gap:1rem;margin-top:1rem}
.shopping-detail,.shopping-overall{border:1px solid var(--line);background:#fff;min-width:0}
.shopping-subhead{display:flex;align-items:center;justify-content:space-between;gap:.75rem;padding:.75rem .8rem;border-bottom:1px solid var(--line)}
.shopping-subhead strong{font-size:.78rem;font-weight:650}.shopping-subhead span{color:var(--muted);font:400 .66rem/1.35 var(--mono)}
.category-grid{min-width:0}
.category-row{display:grid;grid-template-columns:minmax(90px,.9fr) repeat(4,minmax(42px,1fr));gap:.55rem;align-items:center;min-height:51px;padding:.55rem .7rem;border-bottom:1px solid var(--line)}
.category-row:last-child{border-bottom:0}.category-head{min-height:38px;background:#efedf0;color:var(--muted);font:500 .66rem/1.3 var(--mono)}
.category-row strong{font:600 .72rem/1.25 var(--mono)}
.metric-bar{display:block;height:10px;background:#ece9ee;min-width:0}.metric-bar i{display:block;height:100%;background:currentColor}
.metric-blue{color:#3f73ee}.metric-purple{color:var(--purple)}.metric-yellow{color:#d2aa00}.metric-green{color:#78aa57}
.shopping-overall{display:grid;align-content:start}.overall-chart-card{margin:0;padding:.65rem .75rem;border-bottom:1px solid var(--line)}.overall-chart-card:last-child{border-bottom:0}
.overall-chart-card>div{display:flex;justify-content:space-between;gap:.6rem;font-size:.69rem;line-height:1.35}.overall-chart-card>div span{color:var(--muted)}.overall-chart-card>div strong{font-weight:650}
.overall-chart-card svg{display:block;width:100%;height:auto;margin-top:.3rem}.trend-grid line{stroke:#e1dde3;stroke-width:1}.trend-line{fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}.trend-blue{stroke:#3f73ee}.trend-red{stroke:#b12a25}.trend-green{stroke:#78aa57}.trend-yellow{stroke:#d2aa00}.trend-purple{stroke:var(--purple)}
.shopping-preview figcaption{padding-top:.8rem;color:var(--muted);font-size:.8rem;line-height:1.5}
.shopping-preview figcaption strong{color:var(--ink)}
@media(min-width:900px) and (max-width:1199px){.js .tool-tabs{grid-template-columns:repeat(4,minmax(0,1fr))}}
@media(max-width:899px){.js .tool-tabs{grid-template-columns:1fr 1fr}.shopping-panel .tool-explanation{display:block}.shopping-panel .tool-explanation>p:not(.tool-type){margin-top:1rem}.shopping-schematic{grid-template-columns:1fr}}
@media(max-width:599px){.pmax-campaign-grid{grid-template-columns:1fr}.monitoring-collage{grid-template-columns:1fr}.monitor-card-wide{grid-column:auto}.pacing-row-top{align-items:flex-start;flex-direction:column;gap:.4rem}.pacing-stats{grid-template-columns:1fr 1fr}.pacing-stats span:last-child{grid-column:1/-1}.tracking-touchpoints{grid-template-columns:1fr}.tracking-touchpoints section+section{border-left:0;border-top:1px solid var(--line)}.category-head{display:none}.category-row{grid-template-columns:1fr 1fr;padding:.75rem}.category-row strong{grid-column:1/-1}.metric-bar{display:grid;grid-template-columns:auto minmax(0,1fr);gap:.45rem;align-items:center;height:auto;background:transparent}.metric-bar:before{content:attr(data-label);color:var(--muted);font:500 .62rem/1.3 var(--mono)}.metric-bar i{height:8px;background:currentColor}.shopping-preview figcaption{font-size:.76rem}}
@media(max-width:399px){.tracking-lead-head{grid-template-columns:auto 1fr}.tracking-lead-head b{grid-column:1/-1;justify-self:start}.tracking-touchpoints dl{grid-template-columns:1fr 1fr}.tracking-touchpoints dl>div:last-child{grid-column:1/-1}.shopping-subhead{align-items:flex-start;flex-direction:column;gap:.2rem}}

/* Resources and editorial guides — Connectd minimal system */
.brand{display:inline-flex;align-items:center;gap:.45rem}
.brand-mark{width:42px;height:32px;flex:0 0 auto;color:var(--ink)}
.brand-word{color:var(--ink)!important}
.page-hero,.article-hero{background:#fff}
.resource-hero{padding:6rem 0 4.5rem;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.resource-hero>.wrap{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(360px,.85fr);gap:4rem 7rem;align-items:end}
.resource-hero .eyebrow{grid-column:1/-1;color:var(--purple);font-size:.9rem}
.resource-hero h1{max-width:62rem;font-size:clamp(4rem,6.2vw,6.5rem);line-height:.96;font-weight:500;letter-spacing:-.075em}
.underline-accent{background:linear-gradient(transparent 65%,var(--yellow) 65%,var(--yellow) 91%,transparent 91%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.resource-intro{display:grid;gap:1rem;max-width:34rem;color:var(--muted);font-size:1.08rem;line-height:1.65}
.resource-intro p:first-child{color:var(--ink);font-size:1.2rem}
.resource-hero-visual{grid-column:1/-1;display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:1.25rem;align-items:center;margin-top:1rem;padding:1.4rem;border:1px solid var(--line);background:#fff}
.resource-hero-visual>div{display:grid;grid-template-columns:auto 1fr;gap:.1rem .8rem;align-items:center;padding:1rem 1.15rem;border:1px solid var(--line)}
.resource-hero-visual>div>span{grid-row:1/3;color:var(--purple);font:600 .72rem/1 var(--mono)}
.resource-hero-visual strong{font-size:1rem;font-weight:650}
.resource-hero-visual small{color:var(--muted);font-size:.8rem}
.resource-hero-visual>i{color:var(--purple);font:400 1.2rem/1 var(--mono)}
.resource-hero-visual .resource-hero-focus{border-color:var(--ink);background:var(--yellow)}
.resource-catalogue{padding-bottom:7rem}
.category-nav{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));margin:0 0 1rem;border-bottom:1px solid var(--line)}
.category-nav a{display:flex;justify-content:space-between;gap:.5rem;padding:1.2rem .9rem;color:var(--muted);font-size:.85rem;text-decoration:none;border-right:1px solid var(--line)}
.category-nav a:last-child{border-right:0}.category-nav a:hover{color:var(--purple)}
.category-nav span{font:500 .7rem/1.5 var(--mono);color:var(--purple)}
.resource-category{padding:5.5rem 0 0;scroll-margin-top:2rem}
.category-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:2rem;padding-bottom:1.4rem;border-bottom:1px solid var(--ink)}
.category-heading h2{font-size:clamp(2.5rem,4vw,4.2rem);line-height:1;font-weight:500}
.category-heading>span{color:var(--purple);font-size:.8rem}
.resource-category .resource-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:3rem 2rem;margin-top:2.2rem}
.resource-category .resource-item,.related .resource-item{position:relative;padding:1.4rem 0 0;border-top:4px solid var(--purple)}
.resource-category .resource-item:nth-child(3n+2){border-top-color:var(--yellow)}
.resource-category .resource-item:nth-child(3n){border-top-color:var(--ink)}
.resource-category .resource-item h3,.related .resource-item h3{font-size:1.55rem;line-height:1.18;font-weight:550}
.resource-category .resource-item>p,.related .resource-item>p{font-size:1rem;line-height:1.6}
.resource-category .resource-foot .mono{display:grid;place-items:center;width:38px;height:38px;border:1px solid var(--line);color:var(--purple)}

.article-hero{padding:4.5rem 0 5rem;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.article-hero>.wrap{max-width:1320px}
.breadcrumb{display:inline-flex;min-height:44px;align-items:center;color:var(--muted);font-size:.88rem;text-decoration:none}
.breadcrumb:hover{color:var(--purple)}
.article-meta{display:flex;flex-wrap:wrap;gap:.65rem 1.4rem;margin-top:2.6rem;color:var(--purple);font:600 .78rem/1.5 var(--mono)}
.article-meta a{text-decoration:none}
.article-hero h1{max-width:74rem;margin-top:1.35rem;font-size:clamp(3.2rem,5.5vw,5.8rem);line-height:1.01;font-weight:500;letter-spacing:-.07em}
.article-excerpt{max-width:52rem;margin-top:1.7rem;color:var(--muted);font-size:1.2rem;line-height:1.6}
.article-byline{margin-top:1.4rem;font-size:.82rem;color:var(--muted)}
.article-visual{max-width:74rem;margin:3.3rem 0 0;padding:1.35rem;border:1px solid var(--line);background:#fff;position:relative;overflow:hidden}
.article-visual:before{content:'';position:absolute;right:-8%;bottom:-45%;width:340px;height:340px;border:64px solid var(--lavender);border-radius:50%;pointer-events:none}
.article-visual-head{position:relative;z-index:1;display:flex;justify-content:space-between;gap:1rem;padding-bottom:1rem;border-bottom:1px solid var(--line);font:600 .75rem/1.4 var(--mono);color:var(--purple)}
.article-visual-flow{position:relative;z-index:1;display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:1rem;align-items:center;padding:2rem 0 1.4rem}
.article-visual-flow>div{display:grid;gap:.3rem;min-height:105px;padding:1rem;border:1px solid var(--ink);background:#fff}
.article-visual-flow>span{color:var(--purple);font:500 1.25rem/1 var(--mono)}
.article-visual-flow small{color:var(--purple);font:600 .7rem/1.4 var(--mono)}
.article-visual-flow strong{align-self:end;font-size:1.25rem;font-weight:600}
.article-visual-flow .visual-focus{background:var(--yellow)}
.article-visual-signal{position:relative;z-index:1;display:grid;grid-template-columns:repeat(6,1fr);gap:.4rem;height:42px;align-items:end;margin-top:.4rem}
.article-visual-signal i{display:block;background:var(--purple);height:35%}
.article-visual-signal i:nth-child(2){height:55%}.article-visual-signal i:nth-child(3){height:42%}.article-visual-signal i:nth-child(4){height:72%}.article-visual-signal i:nth-child(5){height:60%}.article-visual-signal i:nth-child(6){height:94%;background:var(--ink)}
.article-visual figcaption{position:relative;z-index:1;margin-top:1rem;color:var(--muted);font-size:.82rem}
.article-visual--2 .article-visual-signal i:nth-child(5),.article-visual--4 .article-visual-signal i:nth-child(3){background:var(--yellow);outline:1px solid var(--ink)}

.article-layout{display:grid;grid-template-columns:260px minmax(0,760px);gap:5.5rem;align-items:start;justify-content:center;padding-top:5rem;padding-bottom:7rem}
.article-toc{position:sticky;top:1.5rem;padding:1.25rem 0;border-top:4px solid var(--purple);border-bottom:1px solid var(--line)}
.article-toc .eyebrow{color:var(--purple);font-size:.78rem}
.article-toc ol{display:grid;gap:.7rem;margin:1.1rem 0 0;padding-left:1.2rem;color:var(--muted);font-size:.82rem;line-height:1.45}
.article-toc a{text-decoration:none}.article-toc a:hover{color:var(--purple);text-decoration:underline}
.article-body{min-width:0;max-width:760px}
.article-section{padding:0 0 4.25rem;scroll-margin-top:2rem}
.article-section+.article-section{padding-top:.2rem}
.article-section h2{max-width:46rem;margin-bottom:1.5rem;font-size:clamp(2rem,2.8vw,2.65rem);line-height:1.08;font-weight:550;letter-spacing:-.05em}
.article-section p,.article-section li{font-size:1.08rem;line-height:1.78}
.article-section p{color:#343434}.article-section p+p{margin-top:1.25rem}
.article-section ul,.article-section ol{display:grid;gap:.7rem;margin:1.4rem 0 0;padding-left:1.3rem}
.code-block{margin:1.5rem 0;padding:1.25rem;overflow:auto;border-left:4px solid var(--purple);background:#f5f3f8;font:500 .82rem/1.65 var(--mono);white-space:pre-wrap}
.article-inline-visual{margin:0 0 4.25rem;padding:1.25rem;border:1px solid var(--line);background:#fff}
.inline-visual-label{padding-bottom:.9rem;border-bottom:1px solid var(--line);color:var(--purple);font:600 .75rem/1.4 var(--mono)}
.inline-visual-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:.85rem;margin-top:1rem}
.inline-visual-grid>div{display:grid;grid-template-columns:auto 1fr;gap:.4rem .65rem;padding:1rem;background:var(--lavender)}
.inline-visual-grid span{color:var(--purple);font:600 .68rem/1.4 var(--mono)}
.inline-visual-grid strong{font-size:.9rem;font-weight:650}
.inline-visual-grid i{grid-column:1/-1;display:block;height:5px;background:var(--purple)}
.article-inline-visual figcaption{margin-top:.9rem;color:var(--muted);font-size:.8rem}
.takeaway{margin:0;padding:1.6rem;border:1px solid var(--ink);background:var(--yellow)}
.takeaway .eyebrow{color:var(--purple);font-size:.75rem}
.takeaway>p:last-child{margin-top:.65rem;font-size:1.15rem;line-height:1.55;font-weight:550}
.related{border-top:1px solid var(--line);background:#f7f7f7}
.related .eyebrow{color:var(--purple)}
.related .resource-grid{grid-template-columns:repeat(2,minmax(0,1fr));margin-top:2rem}
.sky{border-top:1px solid var(--line);background:#fff}
.reading-cta{display:flex;align-items:center;justify-content:space-between;gap:3rem}
.reading-cta h2{max-width:50rem;margin-top:.75rem;font-size:clamp(2.7rem,4.2vw,4.6rem);line-height:1}
.button-accent{flex:0 0 auto;background:var(--purple);color:#fff}
.button-accent>span{background:var(--yellow);color:var(--ink)}

/* Desktop balance: calmer display sizes and clearer reading widths */
@media(min-width:900px){
  .hero h1{max-width:74rem;font-size:clamp(4.25rem,6.15vw,6.65rem);line-height:.98}
  .hero-kicker,.hero-copy,.core-line{max-width:54rem;font-size:1.1rem}
  h2{font-size:clamp(3rem,4.45vw,4.8rem);line-height:1.01}
  .section-heading{grid-template-columns:240px minmax(0,1fr);gap:4.5rem}
  .section-copy{max-width:46rem;font-size:1.08rem;line-height:1.65}
  .first-look-grid,.no-magic-grid{grid-template-columns:240px minmax(0,1fr);gap:4.5rem}
  .first-look-copy .first-look-lead{font-size:1.5rem}
  .journeys .section-heading{grid-template-columns:240px minmax(0,1fr);gap:4.5rem}
  .journeys .section-heading h2{max-width:53rem;font-size:clamp(3rem,4.1vw,4.4rem)}
  .journey-card h3{font-size:1.8rem}.journey-card>p{font-size:1rem}
  .principles h3,.value-grid h3{font-size:1.55rem}
  .no-magic-lead{font-size:clamp(2rem,2.8vw,3rem)}
  .tool-explanation h3{font-size:2rem}.tool-panel{min-height:420px}
  .contact h2{font-size:clamp(3.2rem,4.8vw,5rem)}
  .footer-signature{font-size:clamp(7rem,12.5vw,12rem)}
}

@media(max-width:899px){
  .resource-hero>.wrap{grid-template-columns:1fr;gap:2rem}
  .resource-hero .eyebrow,.resource-hero-visual{grid-column:auto}
  .category-nav{grid-template-columns:repeat(3,1fr)}
  .category-nav a:nth-child(3){border-right:0}.category-nav a:nth-child(-n+3){border-bottom:1px solid var(--line)}
  .resource-category .resource-grid{grid-template-columns:1fr 1fr}
  .resource-category .resource-item:last-child{grid-column:1/-1;max-width:none}
  .related .resource-item:last-child{grid-column:auto;max-width:none}
  .article-layout{grid-template-columns:1fr;gap:3rem;justify-content:stretch}
  .article-toc{position:static}
  .article-body{max-width:none}
}

@media(min-width:900px) and (max-width:1199px){
  .desktop-nav{gap:1.15rem!important;font-size:.88rem!important}
  .desktop-nav .nav-cta{padding:.45rem .85rem!important}
}

@media(max-width:599px){
  .brand-mark{width:36px;height:28px}
  .resource-hero{padding:3.5rem 0 3rem}
  .resource-hero h1{font-size:clamp(2.9rem,13vw,4rem);line-height:1}
  .resource-intro,.resource-intro p:first-child{font-size:1rem}
  .resource-hero-visual{grid-template-columns:1fr;gap:.65rem;padding:1rem}
  .resource-hero-visual>i{display:none}
  .resource-hero-visual>div{padding:.85rem}
  .category-nav{grid-template-columns:1fr 1fr}
  .category-nav a,.category-nav a:nth-child(3){border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
  .category-nav a:nth-child(even){border-right:0}
  .resource-catalogue{padding-bottom:4rem}
  .resource-category{padding-top:4rem}
  .category-heading{align-items:flex-start;flex-direction:column;gap:.6rem}
  .category-heading h2{font-size:2.65rem}
  .resource-category .resource-grid,.related .resource-grid{grid-template-columns:1fr}
  .resource-category .resource-item:last-child{grid-column:auto}
  .resource-category .resource-item h3,.related .resource-item h3{font-size:1.5rem}
  .article-hero{padding:2.5rem 0 3.2rem}
  .article-meta{margin-top:1.5rem}
  .article-hero h1{font-size:clamp(2.65rem,12.5vw,3.7rem);line-height:1.02}
  .article-excerpt{font-size:1.05rem}
  .article-visual{margin-top:2.2rem;padding:1rem}
  .article-visual:before{right:-60%;bottom:-28%}
  .article-visual-flow{grid-template-columns:1fr;gap:.6rem;padding:1rem 0}
  .article-visual-flow>span{display:none}
  .article-visual-flow>div{min-height:76px}
  .article-visual-signal{height:32px}
  .article-layout{padding-top:3rem;padding-bottom:4.5rem}
  .article-toc{padding:1rem 0}
  .article-toc ol{font-size:.88rem}
  .article-section{padding-bottom:3.25rem}
  .article-section h2{font-size:2rem;line-height:1.12}
  .article-section p,.article-section li{font-size:1.02rem;line-height:1.7}
  .inline-visual-grid{grid-template-columns:1fr}
  .takeaway{padding:1.25rem}.takeaway>p:last-child{font-size:1.05rem}
  .reading-cta{align-items:stretch;flex-direction:column}
  .reading-cta h2{font-size:2.75rem}
  .button-accent{width:100%}
}

/* Mobile hierarchy: keep the first screen strong without letting the display type overwhelm it. */
@media(max-width:599px){
  .header-inner{min-height:64px}
  .brand{font-size:1.8rem}
  .js .menu-toggle{gap:.55rem;font-size:.82rem}
  .hero{padding-top:1.25rem}
  .hero-eyebrow{margin-bottom:1rem;font-size:.8rem}
  .hero-kicker{margin-bottom:1.25rem;font-size:1rem;line-height:1.5}
  .hero h1{
    max-width:22rem;
    font-size:clamp(2.45rem,10.8vw,3.05rem);
    line-height:1.02;
    letter-spacing:-.062em;
  }
  .hero-copy,.core-line{
    max-width:22rem;
    font-size:1.03rem;
    line-height:1.58;
  }
  .hero-copy{margin-top:1.4rem}
  .core-line{margin-top:1rem}
  .hero .button{min-height:56px;margin-top:1.4rem;font-size:.96rem}
}

/* Desktop homepage hierarchy — calm, consistent and readable. */
@media(min-width:900px){
  .home .wrap{width:calc(100% - 6rem);max-width:1180px}
  .home .header-inner{min-height:84px}
  .home .brand{font-size:2.05rem}
  .home .desktop-nav{gap:1.8rem!important;font-size:.94rem!important}
  .home .desktop-nav .nav-cta{padding:.35rem .8rem!important}

  .home .hero{padding-top:4.25rem;padding-bottom:4.75rem}
  .home .hero-grid{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1.28fr);gap:0;align-items:stretch}
  .home .hero-content{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.34fr) minmax(300px,.66fr);column-gap:5.5rem;align-items:start}
  .home .hero-eyebrow{grid-column:1/-1;margin:0 0 1.4rem;font-size:.92rem}
  .home .hero h1{grid-column:1;grid-row:1/4;max-width:760px;font-size:clamp(4.05rem,5.25vw,5.25rem);line-height:.98;letter-spacing:-.068em}
  .home .hero-copy{grid-column:2;grid-row:1;margin:0;max-width:25rem;font-size:1.08rem;line-height:1.68}
  .home .hero .button{grid-column:2;grid-row:2;width:fit-content;min-width:19rem;margin:1.65rem 0 0;font-size:1rem}
  .home .hero-proof{grid-column:1;margin:4rem 0 0;padding:2rem 2.5rem 2rem 0;border-block:1px solid var(--line);gap:1.6rem}
  .home .proof-number{gap:1.1rem}
  .home .proof-number>strong{font-size:4rem;line-height:.95}
  .home .proof-number>strong>span{font-size:.88rem;line-height:1.35;margin-left:.45rem}
  .home .year-label{font-size:.86rem;padding:.65rem .55rem}
  .home .hero-proof>p{padding-left:1.5rem;border-left:1px solid var(--line);font-size:.94rem;line-height:1.6}
  .home .fit-strip{grid-column:2;margin:4rem 0 0;padding:2rem 0 2rem 2.75rem;border-block:1px solid var(--line);border-left:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:.75rem 2.25rem;align-content:center}
  .home .fit-strip>p,.home .fit-strip>span,.home .fit-strip>small{margin:0;font-size:.93rem;line-height:1.55}
  .home .fit-strip>p{grid-column:1;grid-row:1}
  .home .fit-strip>.platform-list{grid-column:1;grid-row:2}
  .home .fit-strip>span:not(.platform-list){grid-column:2;grid-row:1}
  .home .fit-strip>small{grid-column:2;grid-row:2;color:var(--purple);font-weight:600}

  .home .section{padding:6.25rem 0}
  .home .section-heading{display:block;max-width:900px}
  .home .section-heading>.eyebrow{display:flex;align-items:center;gap:.65rem;padding:0;margin:0 0 1.25rem;max-width:none;font-size:.9rem}
  .home .section-heading>.eyebrow:before{margin:0}
  .home .section-heading h2{max-width:850px;font-size:clamp(3.25rem,4.35vw,4.1rem);line-height:1.02;letter-spacing:-.062em}
  .home .section-copy{max-width:690px;margin-top:1.25rem;font-size:1.08rem;line-height:1.66}

  .home .journey-grid{grid-template-columns:1fr 1fr;gap:5rem;margin-top:3.75rem}
  .home .journey-card{min-height:0;padding:2rem 0 0;background:transparent}
  .home .journey-index{font-size:.86rem}
  .home .journey-card h3{max-width:31rem;margin:1.5rem 0 1rem;font-size:2rem;line-height:1.17}
  .home .journey-card>p{max-width:33rem;font-size:1.03rem;line-height:1.65}

  .home .work{margin-top:0;padding:6.5rem 0}
  .home .work .section-heading{max-width:940px}
  .home .workbench{margin-top:3.5rem;box-shadow:7px 7px 0 #654e74}
  .home .js .tool-tabs{grid-template-columns:repeat(3,1fr)}
  .home .tool-tabs button{min-height:64px;padding:.9rem 1.25rem;font-size:1rem}
  .home .tool-panel{grid-template-columns:minmax(0,.78fr) minmax(0,1.22fr);gap:4rem;min-height:0;padding:3rem;align-items:center}
  .home .tool-type{font-size:.84rem;margin-bottom:1.15rem}
  .home .tool-explanation h3{font-size:2.45rem;line-height:1.12}
  .home .tool-explanation>p:not(.tool-type){max-width:31rem;font-size:1.02rem;line-height:1.68}
  .home .tool-preview{min-height:0;padding:1.35rem;transform:none}

  .home .principles{grid-template-columns:repeat(3,1fr);gap:2.5rem;margin-top:3.75rem}
  .home .principles article{padding-top:1.75rem}
  .home .principle-index{font-size:.86rem}
  .home .principles h3{margin:1.35rem 0 .9rem;font-size:1.72rem}
  .home .principles p{font-size:1rem;line-height:1.68}

  .home .no-magic-grid{grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:6rem;align-items:start}
  .home .no-magic h2{margin-top:1.25rem;font-size:4rem}
  .home .no-magic-lead{font-size:2rem;line-height:1.2}

  .home .companies .section-heading{max-width:760px}
  .home .logo-grid{grid-template-columns:repeat(5,1fr);margin-top:3.5rem}
  .home .logo-slot{min-height:108px}

  .home .transition-grid{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:6rem}
  .home .transition h2{margin-top:1.2rem;font-size:3.8rem}
  .home .commercial-fit{margin-top:2rem}
  .home .faq-list summary{padding:1.45rem 0;font-size:1.08rem}
  .home .faq-list details>p{max-width:43rem;font-size:1rem;line-height:1.7}

  .home .resources .section-heading{max-width:780px}
  .home .resources .resource-grid{margin-top:3.75rem}
  .home .resources .resource-item{padding:1.75rem 1.5rem}
  .home .resources .resource-item h3{font-size:1.48rem;line-height:1.25}
  .home .resources .resource-item>p{font-size:.98rem;line-height:1.65}

  .home .contact{padding:6rem 0}
  .home .contact-grid{grid-template-columns:minmax(0,1.05fr) minmax(360px,.95fr);gap:6rem}
  .home .contact h2{font-size:4.5rem;line-height:1.02}
  .home .contact-grid>div>p:not(.eyebrow){max-width:38rem;font-size:1.08rem;line-height:1.65}
  .home .contact-box{padding:2rem}
}

/* Desktop proportion correction: one scale from section headings through the footer. */
@media(min-width:900px){
  .home .section{padding:5.25rem 0}
  .home .section-heading h2{
    max-width:800px;
    font-size:clamp(3rem,3.7vw,3.6rem);
    line-height:1.04;
  }
  .home .section-heading>.eyebrow{font-size:.94rem}
  .home .section-copy{font-size:1.1rem;line-height:1.65}
  .home .no-magic h2,.home .transition h2{font-size:3.5rem;line-height:1.04}

  .home .contact{padding:4.75rem 0}
  .home .contact-grid{
    grid-template-columns:minmax(0,1.08fr) minmax(360px,.92fr);
    gap:4.5rem;
  }
  .home .contact h2{
    margin:1.35rem 0 1.6rem;
    font-size:3.5rem;
    line-height:1.04;
  }
  .home .contact-grid>div>p:not(.eyebrow){font-size:1.1rem;line-height:1.65}
  .home .contact-box{width:100%;max-width:440px;padding:1.75rem;justify-self:end}
  .home .contact-box .contact-box-title{font-size:1.42rem!important}
  .home .contact-box .button{min-height:56px}

  .home .site-footer{padding:3.25rem 0 1.75rem}
  .home .footer-signature{
    margin-bottom:1.5rem;
    padding-bottom:1.25rem;
    font-size:clamp(5.25rem,7vw,6rem);
    line-height:.95;
  }
  .home .footer-main>p{font-size:1rem;line-height:1.55}
  .home .back-top{font-size:.9rem}
  .home .footer-bottom{margin-top:1.5rem;font-size:.88rem}
}

/* Keep the marker for the investment threshold; platform names use weight only. */
.fit-strip .platform-list strong{
  background:none;
  box-shadow:none;
  color:var(--ink);
  font-weight:700;
}

.hero-proof>p strong{display:block;font-size:1.08rem;line-height:1.35}
.hero-proof>p span{display:block;margin-top:.25rem;color:var(--muted);font-size:.96rem;line-height:1.5}

/* Desktop depth system — denser rhythm, clearer hierarchy, three visual planes. */
@media(min-width:900px){
  .home{
    background:#ece9f1;
  }
  .home .wrap{
    width:calc(100% - 5rem);
    max-width:1240px;
  }
  .home .site-header,
  .home .hero{
    background:#fff;
  }
  .home .site-header{
    border-bottom:1px solid var(--line);
  }
  .home .header-inner{
    min-height:78px;
    border-bottom:0;
  }
  .home .header-inner:after{
    bottom:-1px;
  }

  /* Hero: one dominant message, one reading column, one compact evidence rail. */
  .home .hero{
    width:100%;
    max-width:none;
    padding:3.5rem max(2.5rem,calc((100vw - 1240px)/2)) 4rem;
    border-bottom:1px solid var(--line);
  }
  .home .hero-grid{
    grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);
    gap:1rem;
  }
  .home .hero-content{
    column-gap:4.5rem;
  }
  .home .hero h1{
    max-width:690px;
    font-size:clamp(3.7rem,4.45vw,4.65rem);
    line-height:1.08;
  }
  .home .hero h1 em{
    line-height:1.08;
  }
  .home .hero-copy{
    max-width:27rem;
    font-size:1.05rem;
    line-height:1.64;
  }
  .home .hero .button{
    margin-top:1.4rem;
  }
  .home .hero-proof,
  .home .fit-strip{
    min-height:132px;
    margin-top:2.75rem;
    border:1px solid var(--line);
    background:#f6f4fa;
    box-shadow:6px 6px 0 #ded8e8;
  }
  .home .hero-proof{
    padding:1.55rem 1.75rem;
    gap:1.35rem;
  }
  .home .proof-number>strong{
    font-size:3.35rem;
  }
  .home .hero-proof>p{
    padding-left:1.35rem;
  }
  .home .fit-strip{
    padding:1.55rem 1.75rem;
    border-left:1px solid var(--line);
    gap:.65rem 2rem;
  }

  /* Shared section rhythm and full-width editorial headings. */
  .home .section{
    padding:4.5rem 0;
    border-top:0;
    border-bottom:1px solid var(--line);
  }
  .home .section-heading,
  .home .work .section-heading,
  .home .companies .section-heading,
  .home .resources .section-heading{
    display:block;
    width:100%;
    max-width:none;
  }
  .home .section-heading>.eyebrow{
    margin-bottom:1.15rem;
    font-size:.88rem;
  }
  .home .section-heading>div{
    display:grid;
    grid-template-columns:minmax(0,1.08fr) minmax(320px,.92fr);
    gap:4.5rem;
    align-items:end;
  }
  .home .section-heading h2{
    max-width:700px;
    font-size:clamp(2.75rem,3.25vw,3.2rem);
    line-height:1.04;
    letter-spacing:-.057em;
  }
  .home .section-copy{
    max-width:31rem;
    margin:0 0 .15rem;
    font-size:1.03rem;
    line-height:1.62;
  }

  /* The alternating bands are the second depth layer. */
  .home .journeys{
    background:#eeebf4;
  }
  .home .work{
    margin:0;
    padding:4.75rem 0 5rem;
    background:var(--ink);
    color:#fff;
    border-bottom-color:#4d4154;
  }
  .home .work .section-heading h2{
    color:#fff;
  }
  .home .work .section-heading>.eyebrow{
    color:var(--yellow);
  }
  .home .work .purple{
    color:var(--yellow);
  }
  .home .work .section-copy,
  .home .work-note{
    color:#d8d1dc;
  }
  .home .approach{
    background:#fff;
  }
  .home .no-magic{
    background:#f5f8df;
  }
  .home .companies{
    background:#f4f2f7;
  }
  .home .transition{
    background:#fff;
  }
  .home .resources{
    background:#eeebf4;
  }

  /* Cards are the third layer: compact, bordered and deliberately offset. */
  .home .journey-grid{
    grid-template-columns:repeat(3,minmax(0,1fr));
    gap:1rem;
    margin-top:2.75rem;
  }
  .home .journey-card,
  .home .journey-card:nth-child(2),
  .home .journey-card:nth-child(3){
    min-height:430px;
    padding:1.75rem;
    border:1px solid var(--ink);
    background:#fff;
    box-shadow:7px 7px 0 #d8d1e4;
  }
  .home .journey-card:nth-child(2){
    background:#fff;
    box-shadow:7px 7px 0 #d8d1e4;
  }
  .home .journey-card h3{
    margin:1.25rem 0 .9rem;
    font-size:1.62rem;
    line-height:1.18;
  }

  .home .workbench{
    margin-top:2.75rem;
    border-color:#776b7e;
    box-shadow:9px 9px 0 var(--yellow);
  }
  .home .tool-panel{
    gap:3.25rem;
    padding:2.5rem;
  }
  .home .tool-explanation h3{
    font-size:2.2rem;
  }

  .home .principles{
    gap:1.25rem;
    margin-top:2.75rem;
  }
  .home .principles article{
    min-height:290px;
    padding:1.75rem;
    border:1px solid var(--line);
    background:#fff;
    box-shadow:5px 5px 0 #e2dde8;
  }
  .home .principles article:nth-child(2){
    border-top:5px solid var(--purple);
  }
  .home .principles article:nth-child(1),
  .home .principles article:nth-child(3){
    border-top:5px solid var(--purple);
  }
  .home .principles h3{
    margin:1.2rem 0 .75rem;
    font-size:1.55rem;
  }

  .home .no-magic-grid{
    grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);
    gap:4.5rem;
    padding:2.75rem;
    border:1px solid #b8c36f;
    background:#fff;
    box-shadow:8px 8px 0 var(--yellow);
  }
  .home .no-magic h2{
    margin-top:1rem;
    font-size:3.1rem;
  }
  .home .no-magic-lead{
    font-size:1.75rem;
  }

  .home .logo-grid{
    margin-top:2.75rem;
    border:1px solid var(--line);
    box-shadow:7px 7px 0 #d9d3e2;
  }
  .home .logo-slot{
    min-height:92px;
  }

  .home .transition-grid{
    grid-template-columns:minmax(0,.78fr) minmax(0,1.22fr);
    gap:4.5rem;
    align-items:start;
  }
  .home .transition h2{
    margin-top:1rem;
    font-size:3.15rem;
  }
  .home .faq-list{
    padding:0 1.75rem;
    border:1px solid var(--line);
    background:#fff;
    box-shadow:7px 7px 0 #e2dde8;
  }
  .home .faq-list summary{
    padding:1.25rem 0;
  }
  .home .commercial-fit{
    box-shadow:4px 4px 0 var(--ink);
  }

  .home .resources .resource-grid{
    gap:1.25rem;
    margin-top:2.75rem;
  }
  .home .resources .resource-item{
    min-height:318px;
    padding:1.65rem;
    border:1px solid var(--line);
    border-top:5px solid var(--purple);
    background:#fff;
    box-shadow:6px 6px 0 #d8d1e4;
  }
  .home .resources .resource-item:nth-child(2){
    border-top-color:var(--purple);
    box-shadow:6px 6px 0 #d8d1e4;
  }
  .home .resources .resource-item:nth-child(3){
    border-top-color:var(--purple);
  }
  .home .resources .resource-item h3{
    margin:1.25rem 0 .75rem;
    font-size:1.38rem;
    line-height:1.27;
  }
  .home .resources .resource-item>p{
    font-size:.95rem;
    line-height:1.58;
  }
  .home .resources .all-resources{
    margin-top:2rem;
    padding:.6rem 1rem;
    border:1px solid var(--purple);
    background:#fff;
  }

  .home .contact{
    padding:4.25rem 0;
    background:#5928dc;
  }
  .home .contact-grid{
    gap:4rem;
  }
  .home .contact h2{
    font-size:3.2rem;
  }
  .home .contact-box{
    max-width:470px;
    background:#4c20c3;
    box-shadow:8px 8px 0 var(--ink);
  }
  .home .site-footer{
    padding:2.75rem 0 1.5rem;
  }
  .home .footer-signature{
    font-size:clamp(4.7rem,6.4vw,5.6rem);
  }
}


.home .hero-action .hero-copy--tools{
  padding:.9rem 1rem!important;
  border-left:3px solid var(--purple)!important;
  background:#f4f2f8;
  color:var(--ink)!important;
  font-size:.96rem;
  line-height:1.55;
}

@media(max-width:599px){
  .home .platform-logo:last-child{
    grid-column:1/-1;
  }
}

/* A compact, visible invitation for companies that are still scaling. */
.home .early-stage{
  padding:3.35rem 0;
  border-top:5px solid var(--purple);
  border-bottom:1px solid var(--line);
  background:#f1eefb;
}
.home .early-stage .eyebrow{
  display:inline-block;
  width:fit-content;
  margin-bottom:.85rem;
  padding:.2rem .45rem;
  background:var(--yellow);
  color:var(--ink);
}
.home .early-stage h2{
  max-width:35rem;
  font-size:clamp(2rem,3vw,2.8rem);
}
.home .early-stage-panel{
  padding:1.25rem 1.4rem;
  border:1px solid var(--line);
  background:#fff;
  box-shadow:5px 5px 0 var(--yellow);
}
.home .early-stage-panel .text-link{
  margin-top:1rem;
  font-weight:700;
}
@media(max-width:899px){
  .home .early-stage{
    padding:2.75rem 0;
  }
  .home .early-stage-panel{
    padding:1.15rem;
  }
}

/* The same hierarchy remains stable on narrower desktop windows. */
@media(min-width:900px) and (max-width:1100px){
  .home .wrap{width:calc(100% - 3.5rem)}
  .home .hero{padding-inline:1.75rem}
  .home .hero-content{column-gap:3rem}
  .home .hero h1{font-size:3.65rem}
  .home .section-heading>div{gap:3rem}
  .home .journey-grid{gap:1rem}
  .home .tool-panel{grid-template-columns:minmax(0,.86fr) minmax(0,1.14fr);gap:2rem;padding:2rem}
}

/* Final wordmark calibration: readable kerning with an attached, distinct point. */
.home .brand,
body:not(.home) .brand,
.home .footer-brand{
  gap:0!important;
  letter-spacing:-.045em;
  font-kerning:normal;
}
.home .brand span,
body:not(.home) .brand span,
.home .footer-brand span{
  display:inline-block;
  margin-left:-.075em;
  letter-spacing:0;
  line-height:1;
  transform:none;
}
body:not(.home) .site-header{
  background:#fff;
  border-bottom:1px solid var(--line);
}
body:not(.home) .header-inner{
  min-height:84px;
  border:0;
}
body:not(.home) .header-inner:after{display:none}
body:not(.home) .brand{
  color:var(--ink);
  font-size:2.05rem;
  font-weight:650;
}
body:not(.home) .brand span{color:var(--purple)}
body:not(.home) .desktop-nav{
  gap:1.8rem!important;
  font-size:.94rem!important;
}
body:not(.home) .desktop-nav .nav-cta{
  min-height:48px!important;
  padding:.35rem .8rem!important;
  border:0!important;
  border-radius:0!important;
  background:var(--ink)!important;
  color:#fff!important;
}
body:not(.home) .mobile-menu .brand span{color:var(--yellow)}

@media(max-width:899px){
  body:not(.home) .header-inner{min-height:72px}
  body:not(.home) .brand{font-size:1.9rem}
}

/* Contact contrast: the purple band and the white action card are separate planes. */
.home .contact{
  color:#fff;
}
.home .contact .eyebrow{
  color:var(--yellow);
}
.home .contact h2{
  color:#fff;
}
.home .contact h2 span{
  color:var(--yellow);
}
.home .contact-grid>div>p:not(.eyebrow){
  color:#eee9ff;
}
.home .contact-box{
  border-color:var(--ink);
  background:#fff;
  color:var(--ink);
  box-shadow:8px 8px 0 var(--ink);
}
.home .contact-box:before{
  display:block;
  background:var(--yellow);
}
.home .contact-box .contact-box-title{
  color:var(--ink)!important;
}
.home .contact-box .contact-detail,
.home .contact-box .email-explanation{
  color:var(--muted)!important;
}
.home .contact-box .button-yellow{
  border-color:var(--purple);
  background:var(--purple);
  color:#fff;
}
.home .contact-box .button-yellow>span{
  background:var(--yellow);
  color:var(--ink);
}
.home .contact-box .button-yellow:hover{
  border-color:var(--ink);
  background:var(--ink);
}
.home .direct-email>a,
.home .copy-email{
  color:var(--ink);
}
.home .copy-email{
  border-color:var(--line);
  background:#fff;
}
.home .copy-email:hover{
  background:var(--yellow);
}

.home .commercial-fit strong{
  align-self:flex-start;
  width:fit-content;
}

.home .platform-logos{
  display:grid;
  grid-template-columns:repeat(4,minmax(0,1fr));
  gap:.55rem;
}
.home .platform-logo{
  min-width:0;
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:.35rem;
  color:var(--purple);
}
.home .platform-logo svg{
  width:46px;
  height:46px;
  overflow:visible;
}
.home .platform-logo img{
  width:46px;
  height:46px;
  display:block;
  object-fit:contain;
}
.home .platform-logo--microsoft rect{stroke:none}
.home .platform-logo--microsoft .ms-red{fill:#f25022}
.home .platform-logo--microsoft .ms-green{fill:#7fba00}
.home .platform-logo--microsoft .ms-blue{fill:#00a4ef}
.home .platform-logo--microsoft .ms-yellow{fill:#ffb900}
.home .platform-logo--openai path{fill:var(--ink);stroke:none}
.home .platform-logo small{
  color:var(--ink);
  font:600 .82rem/1.25 var(--body);
  white-space:nowrap;
}

.home .brand{
  gap:0!important;
}
.home .brand span{
  display:inline-block;
  margin-left:-.18em;
  transform:translateY(-.01em);
  font-size:1em;
  line-height:1;
  letter-spacing:0;
}
.home .tech-stack{
  display:flex;
  flex-wrap:wrap;
  gap:.28rem .9rem;
  margin:.8rem 0;
  color:var(--ink);
  line-height:1.45;
}
.home .tech-stack strong{
  position:relative;
  font-size:.92rem;
  font-weight:750;
  white-space:nowrap;
}
.home .tech-stack strong:not(:last-child):after{
  content:'·';
  position:absolute;
  right:-.58rem;
  color:var(--purple);
  font-weight:700;
}
.home .work .section-copy strong{
  color:#fff;
  font-weight:750;
}
.home .work .section-copy .work-emphasis{
  color:var(--yellow);
}
.home .tech-term{
  color:var(--ink);
  font-weight:750;
}
.home .section-copy strong,
.home .faq-list p strong{
  color:var(--ink);
  font-weight:750;
}

@media(min-width:900px){
  .home .hero-grid{
    display:grid!important;
    grid-template-columns:1fr;
    gap:0;
  }
  .home .hero-content{
    grid-column:1;
    grid-row:1;
    grid-template-columns:minmax(0,1.12fr) minmax(390px,.88fr);
    column-gap:5.5rem;
    align-items:center;
  }
  .home .hero h1{
    grid-column:auto;
    grid-row:auto;
    align-self:center;
    font-size:clamp(3.65rem,4.2vw,4.4rem);
    line-height:1.06;
  }
  .home .hero h1 em{
    line-height:1.06;
  }
  .home .hero-action{
    max-width:440px;
  }
  .home .hero-action .hero-copy{
    grid-column:auto;
    grid-row:auto;
    margin:0;
  }
  .home .hero-action .button{
    grid-column:auto;
    grid-row:auto;
    width:100%;
    max-width:none;
    min-height:60px;
    margin-top:1.25rem;
    padding:.45rem .45rem .45rem 1.35rem;
    border-radius:0;
    border-color:var(--ink);
    background:var(--ink);
    box-shadow:5px 5px 0 var(--purple);
  }
  .home .hero-action .button>span{
    width:46px;
    height:46px;
    border-radius:0;
    background:var(--yellow);
    color:var(--ink);
  }
  .home .hero-action .button:hover{
    background:var(--purple);
    box-shadow:5px 5px 0 var(--ink);
  }
  .home .hero-qualifier{
    grid-column:1;
    grid-row:2;
    display:grid;
    grid-template-columns:minmax(370px,.78fr) minmax(0,1.22fr);
    margin-top:3rem;
    border:1px solid var(--line);
    background:#f6f4fa;
    box-shadow:7px 7px 0 #ded8e8;
  }
  .home .hero-qualifier .hero-proof,
  .home .hero-qualifier .fit-strip{
    grid-column:auto;
    grid-row:auto;
    min-height:138px;
    margin:0;
    border:0;
    background:transparent;
    box-shadow:none;
  }
  .home .hero-qualifier .hero-proof{
    padding:1.6rem 1.8rem;
    border-right:1px solid var(--line);
  }
  .home .hero-qualifier .fit-strip{
    grid-column:2;
    display:grid!important;
    grid-template-columns:1fr!important;
    gap:0!important;
    padding:0!important;
  }
  .home .fit-group{
    min-width:0;
    padding:1.45rem 1.55rem;
    display:flex;
    flex-direction:column;
    justify-content:center;
    gap:.55rem;
    border-left:1px solid var(--line);
  }
  .home .fit-group:first-child{
    border-left:0;
  }
  .home .fit-group>p,
  .home .fit-group>span,
  .home .fit-group>small{
    margin:0!important;
    text-align:left!important;
    font-size:.9rem!important;
    line-height:1.5;
  }
  .home .fit-group .platform-list{
    color:var(--ink);
    font-family:var(--body);
  }
  .home .fit-group>small{
    color:var(--purple);
    font-weight:600;
  }
  .home .fit-group>.fit-label{
    color:var(--muted);
    font:500 .78rem/1.4 var(--mono)!important;
  }
  .home .platform-group{
    gap:1rem;
    padding:1.5rem 2.25rem;
  }
  .home .platform-logos{
    gap:1rem;
  }
  .home .platform-logo svg{
    width:52px;
    height:52px;
  }
  .home .platform-logo img{
    width:52px;
    height:52px;
  }
  .home .platform-logo small{
    font-size:.86rem;
  }
  .home .journeys{
    background:#f7f7f5;
  }
}

@media(max-width:599px){
  .home .fit-group+.fit-group{
    margin-top:1.25rem;
    padding-top:1.25rem;
    border-top:1px solid var(--line);
  }
  .home .platform-logos{
    grid-template-columns:repeat(2,minmax(0,1fr));
    gap:1rem .75rem;
    margin-top:.75rem;
  }
  .home .platform-logo small{
    font-size:.84rem;
  }
  .home .tech-stack{
    gap:.25rem .78rem;
    margin:.75rem 0;
  }
  .home .tech-stack strong{
    font-size:.88rem;
  }
}

/* Compact footer: one hierarchy, no oversized signature. */
.home .site-footer{
  padding:2.8rem 0 1.35rem;
  border-top:4px solid var(--purple);
  background:var(--ink);
  color:#fff;
}
.home .footer-top{
  display:grid;
  grid-template-columns:minmax(0,1.35fr) minmax(320px,.65fr);
  gap:3rem;
  align-items:end;
}
.home .footer-identity{
  display:flex;
  align-items:flex-end;
  gap:2.25rem;
}
.home .footer-brand{
  display:inline-flex;
  gap:0;
  color:#fff;
  font-size:clamp(3rem,4.4vw,4.25rem);
  font-weight:700;
  line-height:.9;
  letter-spacing:-.075em;
  text-decoration:none;
}
.home .footer-brand span{
  margin-left:-.08em;
  color:var(--yellow);
}
.home .footer-identity>p{
  color:#d8d1dc;
  font-size:.96rem;
  line-height:1.55;
}
.home .footer-actions{
  display:flex;
  align-items:center;
  justify-content:flex-end;
  gap:1rem;
}
.home .footer-email{
  color:#fff;
  font-size:.95rem;
  font-weight:650;
}
.home .back-top{
  min-height:44px;
  padding:.55rem .8rem;
  border:1px solid #756b7b;
  color:#fff;
  font-size:.88rem;
}
.home .back-top:hover{
  border-color:var(--yellow);
  background:var(--yellow);
  color:var(--ink);
}
.home .footer-bottom{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1.5rem;
  margin-top:2.1rem;
  padding-top:1.1rem;
  border-top:1px solid #5f5465;
  color:#bfb6c4;
  font-size:.78rem;
}
.home .footer-bottom p{
  margin:0;
}
.home .footer-bottom strong{
  color:#fff;
  font-weight:650;
}

@media(max-width:899px){
  .home .footer-top{
    grid-template-columns:1fr;
    gap:2rem;
  }
  .home .footer-actions{
    justify-content:space-between;
  }
}

@media(max-width:599px){
  .home .site-footer{
    padding:2.3rem 0 1.15rem;
  }
  .home .footer-identity{
    display:grid;
    gap:1rem;
  }
  .home .footer-brand{
    font-size:3.25rem;
  }
  .home .footer-actions,
  .home .footer-bottom{
    align-items:flex-start;
    flex-direction:column;
  }
  .home .footer-bottom{
    margin-top:1.75rem;
  }
}

/* Final homepage wordmark and hero-copy calibration. */
.home .brand,
body:not(.home) .brand,
.home .footer-brand{
  letter-spacing:-.025em!important;
}
.home .brand span,
body:not(.home) .brand span,
.home .footer-brand span{
  margin-left:0!important;
  transform:none!important;
}
.home .hero-action .hero-copy + .hero-copy{
  margin-top:1rem!important;
}

/* Client marks use their official assets at a deliberately small, sharp display size. */
.home .client-grid{
  grid-template-columns:repeat(4,minmax(0,1fr));
}
.home .client-grid .logo-slot:after{display:none}
.home .client-logo{
  display:flex;
  flex-direction:column;
  align-items:center;
  justify-content:center;
  min-height:156px;
  gap:.72rem;
  padding:1.45rem 1.1rem 1.2rem;
  text-align:center;
}
.home .client-logo img{
  display:block;
  width:100%;
  max-width:156px;
  height:52px;
  object-fit:contain;
  filter:grayscale(1) contrast(.9);
  opacity:.82;
  transition:filter .2s ease,opacity .2s ease;
}
.home .client-logo strong{
  color:var(--ink);
  font-size:.82rem;
  font-weight:600;
  line-height:1.2;
}
.home .client-logo--dark img{filter:brightness(0) grayscale(1) contrast(.9)}
.home .client-logo:hover img{filter:grayscale(0) contrast(1);opacity:1}
.home .client-logo--dark:hover img{filter:brightness(0) grayscale(1) contrast(1);opacity:1}
@media(max-width:899px){
  .home .client-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
}
@media(max-width:599px){
  .home .client-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .home .client-logo{min-height:132px;gap:.55rem;padding:1rem .7rem}
  .home .client-logo img{max-width:120px;height:42px}
}

/* A selective starting point for early-stage projects, distinct from the core paid-media paths. */
.home .early-stage{background:var(--purple);color:#fff;padding:6.5rem 0;border-bottom:1px solid var(--ink)}
.home .early-stage-grid{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:6rem;align-items:start}
.home .early-stage .eyebrow{color:var(--yellow)}
.home .early-stage h2{max-width:38rem;font-size:clamp(3rem,4.2vw,4.9rem);line-height:1.03;color:#fff}
.home .early-stage h2 .purple{color:var(--yellow)}
.home .early-stage-panel{max-width:42rem;padding-top:.45rem}
.home .early-stage-panel p{max-width:40rem;color:#eee9ff;font-size:1.08rem;line-height:1.68}
.home .early-stage-panel .early-stage-lead{color:#fff;font-size:1.32rem;line-height:1.47;font-weight:550}
.home .early-stage-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:.8rem;margin:2rem 0 2.25rem;padding-top:1.25rem;border-top:1px solid rgba(255,255,255,.3)}
.home .early-stage-steps>div{min-width:0}
.home .early-stage-steps span{display:block;margin-bottom:.65rem;color:var(--yellow);font:600 .78rem/1 var(--mono)}
.home .early-stage-steps strong{display:block;color:#fff;font-size:.94rem;line-height:1.25}
.home .early-stage-steps small{display:block;margin-top:.35rem;color:#dcd2fa;font-size:.82rem;line-height:1.4}
.home .early-stage .button{background:var(--yellow);color:var(--ink);border-color:var(--ink);box-shadow:5px 5px 0 var(--ink)}
.home .early-stage .button:hover{background:#fff;border-color:#fff}
@media(max-width:899px){
  .home .early-stage{padding:5rem 0}
  .home .early-stage-grid{grid-template-columns:1fr;gap:2.5rem}
  .home .early-stage h2{max-width:46rem}
}
@media(max-width:599px){
  .home .early-stage{padding:4rem 0}
  .home .early-stage-grid{gap:2rem}
  .home .early-stage h2{font-size:clamp(2.65rem,12vw,3.65rem)}
  .home .early-stage-panel p{font-size:1rem;line-height:1.62}
  .home .early-stage-panel .early-stage-lead{font-size:1.15rem;line-height:1.5}
  .home .early-stage-steps{grid-template-columns:1fr;gap:1rem;margin:1.7rem 0 2rem}
  .home .early-stage-steps>div{display:grid;grid-template-columns:2.5rem 1fr;column-gap:.25rem}
  .home .early-stage-steps span{grid-row:span 2;margin:.1rem 0 0}
  .home .early-stage-steps small{margin:.3rem 0 0}
}

/* Canonical mobile composition: the desktop hierarchy, rebuilt for a narrow reading flow. */
@media(max-width:899px){
  .home{background:#fff}
  .home .wrap{width:calc(100% - 2.5rem);max-width:680px}
  .home .site-header,
  .home .hero{background:#fff}

  .home .hero{
    width:100%;
    max-width:none;
    padding:3.25rem max(1.25rem,calc((100vw - 680px)/2)) 3.75rem;
    border-bottom:1px solid var(--line);
  }
  .home .hero-content{display:block}
  .home .hero h1{
    max-width:650px;
    font-size:clamp(3.1rem,10vw,4.4rem);
    line-height:1.01;
    letter-spacing:-.065em;
  }
  .home .hero-action{margin-top:2rem}
  .home .hero-action .hero-copy{
    max-width:38rem;
    margin:0;
    font-size:1.08rem;
    line-height:1.62;
  }
  .home .hero-action .hero-copy--support{
    margin-top:1rem;
    padding-left:1rem;
    border-left:2px solid #d9d3e2;
    color:#5f5962;
    font-size:1rem;
  }
  .home .hero .button{width:100%;max-width:25rem;margin-top:1.7rem}
  .home .hero-qualifier{
    display:grid;
    margin-top:2.75rem;
    border:1px solid var(--line);
    background:#f6f4fa;
    box-shadow:5px 5px 0 #d9d3e2;
  }
  .home .hero-qualifier .hero-proof,
  .home .hero-qualifier .fit-strip{
    margin:0;
    padding:1.5rem;
    border:0;
    background:transparent;
    box-shadow:none;
  }
  .home .hero-qualifier .hero-proof{border-bottom:1px solid var(--line)}
  .home .hero-qualifier .fit-strip{display:block!important}
  .home .fit-group{padding:0!important}
  .home .platform-logos{margin-top:1rem}

  .home .section{padding:4.5rem 0;border-top:0;border-bottom:1px solid var(--line)}
  .home .section-heading{display:block}
  .home .section-heading>.eyebrow{margin-bottom:1rem;padding:0;font-size:.86rem}
  .home .section-heading>div{display:block}
  .home .section-heading h2{
    max-width:640px;
    font-size:clamp(2.8rem,8.5vw,3.7rem);
    line-height:1.04;
    letter-spacing:-.058em;
  }
  .home .section-copy{max-width:38rem;margin-top:1.15rem;font-size:1.04rem;line-height:1.64}

  .home .journeys{background:#eeebf4}
  .home .journey-grid{gap:1.25rem;margin-top:2.5rem}
  .home .journey-card,
  .home .journey-card:nth-child(2),
  .home .journey-card:nth-child(3){
    min-height:0;
    padding:1.55rem;
    border:1px solid var(--ink);
    border-top:4px solid var(--purple);
    background:#fff;
    box-shadow:5px 5px 0 #d8d1e4;
  }
  .home .journey-card h3{margin:1rem 0 .75rem;font-size:1.7rem;line-height:1.17}
  .home .journey-card>p{font-size:1rem;line-height:1.64}
  .home .journey-card .text-link{padding-top:.9rem}

  .home .early-stage{padding:4.75rem 0;background:var(--purple);color:#fff}
  .home .early-stage-grid{display:grid;grid-template-columns:1fr;gap:2rem}
  .home .early-stage h2{max-width:640px;font-size:clamp(3rem,9vw,4rem);line-height:1.02}
  .home .early-stage-panel{max-width:none;padding:0}
  .home .early-stage-panel .early-stage-lead{font-size:1.18rem;line-height:1.5}
  .home .early-stage-panel p{font-size:1rem;line-height:1.64}
  .home .early-stage-steps{margin:1.75rem 0 2rem}
  .home .early-stage .button{width:100%;max-width:25rem}
  .home .early-stage .button>span{background:var(--ink);color:var(--yellow)}

  .home .work{margin:0;padding:4.75rem 0;background:var(--ink);color:#fff;border-bottom-color:#4d4154}
  .home .work .section-heading h2{color:#fff}
  .home .work .purple,.home .work .section-heading>.eyebrow{color:var(--yellow)}
  .home .work .section-copy,.home .work-note{color:#d8d1dc}
  .home .workbench{margin-top:2.5rem;border-color:#776b7e;box-shadow:5px 5px 0 var(--yellow)}
  .js .home .tool-tabs{
    display:flex!important;
    grid-template-columns:none!important;
    gap:1px;
    overflow-x:auto;
    scroll-snap-type:x proximity;
    scrollbar-width:thin;
    background:var(--ink);
  }
  .home .tool-tabs button{
    flex:0 0 168px;
    min-height:68px;
    padding:.9rem 1rem;
    scroll-snap-align:start;
    border-right:0;
  }
  .home .tool-panel{padding:1.5rem;gap:1.5rem}
  .home .tool-explanation h3{font-size:2rem}
  .home .tool-preview{box-shadow:4px 4px 0 #c9bcdc}

  .home .approach{background:#fff}
  .home .principles{gap:0;margin-top:2.5rem;border:1px solid var(--line);background:#fff}
  .home .principles article{
    min-height:0;
    padding:1.5rem;
    border:0;
    border-top:1px solid var(--line);
    border-left:4px solid var(--purple);
    background:#fff;
    box-shadow:none;
  }
  .home .principles article:first-child{border-top:0}
  .home .principles h3{margin:.85rem 0 .65rem;font-size:1.6rem}

  .home .no-magic{background:#f5f8df}
  .home .no-magic-grid{
    gap:1.75rem;
    padding:1.6rem;
    border:1px solid #b8c36f;
    background:#fff;
    box-shadow:5px 5px 0 var(--yellow);
  }
  .home .no-magic h2{font-size:3rem}
  .home .no-magic-lead{font-size:1.55rem;line-height:1.25}

  .home .companies{background:#f4f2f7}
  .home .logo-grid{margin-top:2.5rem;border:1px solid var(--line);background:#fff;box-shadow:none}

  .home .transition{background:#fff}
  .home .transition-grid{gap:2.5rem}
  .home .transition h2{font-size:3rem;line-height:1.04}
  .home .faq-list{padding:0 1.25rem;border:1px solid var(--line);background:#fff;box-shadow:none}

  .home .resources{background:#eeebf4}
  .home .resources .resource-grid{gap:1.25rem;margin-top:2.5rem}
  .home .resources .resource-item{
    min-height:0;
    padding:1.45rem;
    border:1px solid var(--line);
    border-top:4px solid var(--purple);
    background:#fff;
    box-shadow:none;
  }
  .home .resources .resource-item h3{font-size:1.5rem}

  .home .contact{padding:4.5rem 0;background:#5928dc}
  .home .contact-grid{gap:2.5rem}
  .home .contact h2{font-size:3.45rem;line-height:1.02}
  .home .contact-box{max-width:none;box-shadow:5px 5px 0 var(--ink)}
}

@media(max-width:599px){
  .home .wrap{width:calc(100% - 2rem)}
  .home .hero{padding:2.5rem 1rem 3.25rem}
  .home .hero h1{font-size:clamp(2.85rem,13vw,3.45rem)}
  .home .hero-action{margin-top:1.6rem}
  .home .hero-action .hero-copy{font-size:1.03rem;line-height:1.58}
  .home .hero-action .hero-copy--support{font-size:.98rem}
  .home .hero-qualifier{margin-top:2.25rem;box-shadow:4px 4px 0 #d9d3e2}
  .home .hero-qualifier .hero-proof,
  .home .hero-qualifier .fit-strip{padding:1.25rem}
  .home .proof-number>strong{font-size:3.35rem}
  .home .platform-logos{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.1rem .75rem}
  .home .platform-logo svg,
  .home .platform-logo img{width:48px;height:48px}

  .home .section{padding:4rem 0}
  .home .section-heading h2{font-size:clamp(2.55rem,12vw,3.15rem)}
  .home .journey-grid{gap:1rem;margin-top:2rem}
  .home .journey-card,
  .home .journey-card:nth-child(2),
  .home .journey-card:nth-child(3){padding:1.3rem;box-shadow:4px 4px 0 #d8d1e4}

  .home .early-stage{padding:4rem 0}
  .home .early-stage-grid{gap:1.6rem}
  .home .early-stage h2{font-size:clamp(2.8rem,13vw,3.35rem)}
  .home .early-stage-steps{grid-template-columns:1fr;gap:1rem}
  .home .early-stage-steps>div{padding-top:1rem;border-top:1px solid rgba(255,255,255,.22)}
  .home .early-stage-steps>div:first-child{padding-top:0;border-top:0}

  .home .work{padding:4rem 0}
  .home .workbench{margin-top:2rem;box-shadow:4px 4px 0 var(--yellow)}
  .home .tool-tabs button{flex-basis:154px;min-height:64px;font-size:.86rem}
  .home .tool-panel{padding:1.25rem 1rem}
  .home .tool-explanation h3{font-size:1.8rem}
  .home .tool-preview{padding:.9rem;box-shadow:3px 3px 0 #c9bcdc}

  .home .principles{margin-top:2rem}
  .home .principles article{padding:1.3rem}
  .home .no-magic-grid{padding:1.3rem;box-shadow:4px 4px 0 var(--yellow)}
  .home .logo-grid{margin-top:2rem;grid-template-columns:repeat(2,1fr)}
  .home .logo-slot{min-height:96px}
  .home .transition-grid{gap:2rem}
  .home .faq-list{padding:0 1rem}
  .home .resources .resource-grid{gap:1rem;margin-top:2rem}
  .home .resources .resource-item{padding:1.25rem}
  .home .contact{padding:4rem 0}
  .home .contact h2{font-size:3rem}
  .home .contact-box{padding:1.3rem;box-shadow:4px 4px 0 var(--ink)}
}

/* Final shared controls, reading rhythm and the secondary startup invitation. */
button, [role="button"], .button, .nav-cta, .menu-contact, .mobile-dock a {border-radius:0}
.contact-box .button {border-radius:999px}
.contact-box .button>span {border-radius:50%}
.home .early-stage {padding:3rem 0;background:#f4f2f8;color:var(--ink);border-bottom:1px solid var(--line)}
.home .early-stage-grid {grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:4rem;align-items:center}
.home .early-stage .eyebrow {color:var(--purple);font-size:.875rem;margin-bottom:.65rem}
.home .early-stage h2 {font-size:clamp(1.8rem,2.5vw,2.35rem);line-height:1.15;color:var(--ink)}
.home .early-stage h2 .purple {color:var(--purple)}
.home .early-stage-panel {padding:0;max-width:none}
.home .early-stage-panel p {color:var(--muted);font-size:1rem;line-height:1.65}
.home .early-stage-panel strong {color:var(--ink)}
.home .early-stage .text-link {margin-top:.7rem}
.home .client-logo img {object-fit:contain;opacity:1;filter:none;flex-shrink:0;width:auto;max-width:100%;height:56px}
.home .client-logo--dark img,.home .client-logo--dark:hover img {filter:brightness(0)}
.home .client-logo strong {font-size:.875rem}
.home .client-logo {min-height:140px}
.tool-navigation {position:relative;z-index:3;background:#fff;color:var(--ink)}
.tool-nav-heading {display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:1rem 1.4rem;border-bottom:1px solid var(--line);font-size:.875rem}
.tool-scroll-hint {display:none;color:var(--purple);white-space:nowrap}
.tool-tabs button {transition:background .18s,color .18s}
.home .tool-tabs button[aria-selected="true"] {background:var(--purple);color:#fff;box-shadow:none}
.home .tool-tabs button[aria-selected="true"]>span {color:var(--yellow)}
.home .tool-tabs button:hover:not([aria-selected="true"]) {background:#efebfa;color:var(--ink)}
.tool-panel-footer {grid-column:1/-1;display:flex;align-items:center;justify-content:space-between;gap:1rem;border-top:1px solid var(--line);padding-top:1.2rem;margin-top:.3rem}
.tool-count {color:var(--muted);white-space:nowrap;font:.85rem/1.5 var(--mono)}
.tool-next {max-width:85%;padding:.65rem 1rem;min-height:46px;border:1px solid var(--purple);background:#fff;color:var(--purple);font-size:.94rem;font-weight:650;text-align:left}
.tool-next:hover {background:var(--purple);color:#fff}
.contact-form {display:grid;gap:1rem;margin-top:1.5rem}
.form-row {display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.contact-form label {display:grid;gap:.45rem;font-size:.9rem;font-weight:600;color:var(--ink);min-width:0}
.contact-form label>span {display:inline;color:var(--muted);font-weight:400;font-size:.8rem}
.contact-form input,.contact-form textarea {font:400 1rem/1.5 var(--body);width:100%;min-width:0;border:1px solid #aaa3b4;border-radius:0;background:#fff;color:var(--ink);padding:.7rem .8rem}
.contact-form textarea {resize:vertical;min-height:115px}
.contact-form :is(input,textarea):focus-visible {outline:2px solid var(--purple);outline-offset:2px}
.contact-form :is(input,textarea)::placeholder {color:#78717d;font-size:.94rem}
.contact-form .button {width:100%;margin-top:0}
.contact-form .button:disabled {cursor:not-allowed;opacity:.62}
.contact-form .form-status {font-size:.84rem!important;line-height:1.5;color:#655c71!important;background:#f4f2f8;padding:.8rem;border-left:3px solid var(--purple)}
.contact-form [type="hidden"] {display:none}
.home .contact-box {max-width:540px}
.home .contact-grid {align-items:start}
.home .contact-grid>div:first-child {padding-top:.75rem}
.home .contact-box .contact-detail {line-height:1.55}
@media(min-width:900px){
  .home .hero-content {align-items:start}
  .home .hero h1 {padding-top:.15rem}
  .home .principles article {min-height:0;padding:1.55rem}
  .home .journey-card {min-height:0}
  .home .journey-card .text-link {margin-top:auto;padding-top:1.4rem}
  .home .work .section-heading>div {align-items:start;gap:3.5rem}
  .home .tool-panel {gap:2rem;padding:2rem}
  .home .contact-grid {grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr)}
}
@media(max-width:899px){
  .home .early-stage {padding:2.75rem 0}
  .home .early-stage-grid {grid-template-columns:1fr;gap:1.1rem}
  .home .early-stage h2 {font-size:2rem}
  .home .early-stage h2 br {display:none}
  .home .early-stage h2 .purple {display:block}
  .home .workbench {overflow:visible}
  .tool-navigation {position:sticky;top:0;box-shadow:0 3px 8px #17171714;scroll-margin-top:0}
  .tool-nav-heading {padding:.7rem .85rem;gap:.5rem;flex-wrap:wrap;font-size:.8rem}
  .tool-scroll-hint {display:inline;font-size:.75rem}
  .js .home .tool-tabs {display:flex!important;position:relative;overflow-x:auto;scrollbar-width:thin;scrollbar-color:var(--purple) #eee;overscroll-behavior-x:contain}
  .home .tool-tabs button {flex:0 0 165px;min-height:62px;scroll-snap-align:start}
  .home .tool-panel {scroll-margin-top:110px}
  .tool-next {font-size:.875rem;padding:.65rem .8rem}
  .home .contact-box {max-width:none}
  .home .contact-grid>div:first-child {padding-top:0}
}
@media(max-width:599px){
  .home .early-stage {padding:2.5rem 0}
  .home .early-stage h2 {font-size:1.85rem}
  .home .tool-tabs button {flex-basis:155px}
  .tool-panel-footer {align-items:flex-start;gap:.65rem;padding-top:1rem}
  .tool-count {padding-top:.65rem;font-size:.8rem}
  .home .client-logo {min-height:120px;padding:1.1rem .8rem}
  .home .client-logo img {height:46px;max-width:100%}
  .home .client-logo strong {font-size:.8rem}
  .form-row {grid-template-columns:1fr}
  .contact-form {gap:.9rem}
  .home .hero h1,.home .section-heading h2 {letter-spacing:-.05em}
  .home .hero h1 em {white-space:normal}
  .home .footer-brand {font-size:2.8rem}
  .home .footer-actions {gap:1rem}
  .article-section {overflow-wrap:anywhere}
  .article-section table {font-size:.875rem}
}
@media(prefers-reduced-motion:reduce){
  html {scroll-behavior:auto}
  .tool-tabs button,.button {transition:none}
}

/* Shared site chrome: the approved homepage header and the article footer use the same hierarchy everywhere. */
.site-header{
  background:#fff!important;
  border-bottom:1px solid var(--line)!important;
}
.site-header .header-inner{
  min-height:84px!important;
  border:0!important;
}
.site-header .header-inner:after{display:none!important}
.site-header .brand{
  display:inline-flex;
  align-items:center;
  gap:0!important;
  color:var(--ink)!important;
  font-size:2.05rem!important;
  font-weight:750!important;
  line-height:1!important;
  letter-spacing:-.025em!important;
  text-decoration:none;
}
.site-header .brand span{
  display:inline-block;
  margin-left:0!important;
  color:var(--purple)!important;
  font-size:1em;
  line-height:1;
  letter-spacing:0;
  transform:none!important;
}
.site-header .desktop-nav{
  gap:1.8rem!important;
  font-size:.94rem!important;
}
.site-header .desktop-nav .nav-cta{
  min-height:48px!important;
  padding:.35rem .8rem!important;
  border:0!important;
  border-radius:0!important;
  background:var(--ink)!important;
  color:#fff!important;
}
.site-header .desktop-nav .nav-cta>span{color:var(--yellow)!important}
.mobile-menu .brand span{color:var(--yellow)!important}

body:not(.home) .site-footer{
  padding:2.8rem 0 1.35rem!important;
  border-top:4px solid var(--purple)!important;
  background:var(--ink)!important;
  color:#fff!important;
}
body:not(.home) .site-footer .footer-top{
  display:grid;
  grid-template-columns:minmax(0,1.35fr) minmax(320px,.65fr);
  gap:3rem;
  align-items:end;
}
body:not(.home) .site-footer .footer-identity{
  display:flex;
  align-items:flex-end;
  gap:2.25rem;
}
body:not(.home) .site-footer .footer-brand{
  display:inline-flex;
  gap:0;
  color:#fff!important;
  font-size:clamp(3rem,4.4vw,4.25rem);
  font-weight:700;
  line-height:.9;
  letter-spacing:-.025em!important;
  text-decoration:none;
}
body:not(.home) .site-footer .footer-brand span{
  margin-left:0!important;
  color:var(--yellow)!important;
}
body:not(.home) .site-footer .footer-identity>p{
  margin:0;
  color:#d8d1dc!important;
  font-size:.96rem;
  line-height:1.55;
}
body:not(.home) .site-footer .footer-actions{
  display:flex;
  align-items:center;
  justify-content:flex-end;
  gap:1rem;
}
body:not(.home) .site-footer .footer-email{
  color:#fff!important;
  font-size:.95rem;
  font-weight:650;
}
body:not(.home) .site-footer .back-top{
  min-height:44px;
  padding:.55rem .8rem;
  border:1px solid #756b7b;
  color:#fff!important;
  font-size:.88rem;
}
body:not(.home) .site-footer .back-top:hover{
  border-color:var(--yellow);
  background:var(--yellow);
  color:var(--ink)!important;
}
body:not(.home) .site-footer .footer-bottom{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1.5rem;
  margin-top:2.1rem;
  padding-top:1.1rem;
  border-top:1px solid #5f5465;
  color:#bfb6c4!important;
  font-size:.78rem;
}
body:not(.home) .site-footer .footer-bottom p{margin:0}
body:not(.home) .site-footer .footer-bottom strong{color:#fff!important;font-weight:650}

@media(max-width:899px){
  .site-header .header-inner{min-height:72px!important}
  .site-header .brand{font-size:1.9rem!important}
  body:not(.home) .site-footer .footer-top{grid-template-columns:1fr;gap:2rem}
  body:not(.home) .site-footer .footer-actions{justify-content:space-between}
}
@media(max-width:599px){
  body:not(.home) .site-footer{padding:2.3rem 0 1.15rem!important}
  body:not(.home) .site-footer .footer-top{gap:1.5rem}
  body:not(.home) .site-footer .footer-identity{display:block}
  body:not(.home) .site-footer .footer-brand{font-size:2.7rem}
  body:not(.home) .site-footer .footer-identity>p{display:none}
  body:not(.home) .site-footer .footer-actions{
    display:grid;
    grid-template-columns:1fr auto;
    align-items:center;
    gap:.75rem;
  }
  body:not(.home) .site-footer .footer-email{font-size:.92rem}
  body:not(.home) .site-footer .back-top{min-height:40px;padding:.45rem .65rem}
  body:not(.home) .site-footer .footer-bottom{
    display:block;
    margin-top:1.5rem;
    padding-top:.9rem;
  }

}

/* Original typographic signature: purple on light, yellow on dark. */
body .site-header .brand span {color:var(--purple)!important;}
body .mobile-menu .brand span,
body .site-footer .footer-brand span,
body:not(.home) .site-footer .footer-brand span {
  color:var(--yellow)!important;
}

@media(min-width:900px){
  .home .platform-logos{
    grid-template-columns:repeat(7,minmax(0,1fr));
    gap:.8rem;
  }
  .home .platform-logo svg,
  .home .platform-logo img{
    width:46px;
    height:46px;
  }
  .home .platform-logo small{
    font-size:.76rem;
  }
}

/* A compact callout for growing companies: clearly distinct, but not another dark block. */
.home .early-stage{padding:3.5rem 0;background:#e5ff62;border-top:0;border-bottom:1px solid var(--ink)}
.home .early-stage-grid{gap:4rem;align-items:center}
.home .early-stage .eyebrow{padding:0;background:none;color:var(--purple);margin-bottom:1rem}
.home .early-stage h2{font-size:clamp(1.9rem,2.6vw,2.5rem);line-height:1.15;letter-spacing:-.035em;max-width:32rem}
.home .early-stage-panel{padding:0 0 0 2rem;border:0;border-left:2px solid var(--purple);background:transparent;box-shadow:none}
.home .early-stage-panel p{font-size:1rem;line-height:1.7}
.home .early-stage-panel .text-link{margin-top:1rem}
@media(max-width:899px){
  .home .early-stage{padding:2.75rem 0}
  .home .early-stage-grid{grid-template-columns:1fr;gap:1.5rem}
  .home .early-stage-panel{padding:0;border:0}
  .home .early-stage h2{font-size:2rem}
}
.hero-title-accent{color:var(--ink);background:linear-gradient(transparent 62%,var(--yellow) 62%,var(--yellow) 91%,transparent 91%);-webkit-box-decoration-break:clone;box-decoration-break:clone}

.home .vertical-experience{background:#fff}
.home .section-description .section-copy+.section-copy{margin-top:1.15rem}
.home .team-points{list-style:none;margin:1.75rem 0 0;padding:0;display:grid;gap:0}
.home .team-points li{padding:1.1rem 0;border-top:1px solid var(--line)}
.home .team-points h3{margin:0 0 .45rem;font-size:1.15rem;line-height:1.35;letter-spacing:-.025em;font-weight:750}
.home .team-points p{margin:0;color:var(--muted);font-size:1rem;line-height:1.6}
.home .team-points p strong{color:var(--ink)}
@media(min-width:900px){.home .team-points{grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem}}
.reading-cta .collaboration-note{max-width:40rem;margin:1rem 0 0;color:var(--muted);font-size:1rem;line-height:1.65}
.home .contact .collaboration-note{margin-top:1.25rem}

/* Source references and honest contact draft workflow. */
.tool-demo-note{margin:.75rem 0 1.25rem;color:var(--muted);font-size:.82rem;line-height:1.5}
.article-sources{margin-top:2rem;border-top:1px solid var(--line);padding-top:1.25rem}
.article-sources summary{display:flex;justify-content:space-between;gap:1rem;cursor:pointer;font-weight:650;font-size:1rem}
.article-sources>p{margin-top:1rem;color:var(--muted);font-size:.875rem;line-height:1.6}
.article-sources ul{display:grid;gap:1rem;padding-left:1.2rem;margin-top:1rem}
.article-sources li{font-size:.92rem;line-height:1.55;overflow-wrap:anywhere}
.article-sources li>span{display:block;font-size:.8rem;color:var(--muted)}
.article-sources a:focus-visible,.email-fallback:focus-visible{outline:2px solid var(--purple);outline-offset:4px}
.email-fallback{font-size:.875rem;line-height:1.5;width:fit-content}
.takeaway>p:not(.eyebrow){margin-top:.75rem;font-size:1.08rem;line-height:1.65}

/* Team flessibile e profilo del founder — 11 ottobre 2026 */
.home .founder-profile{margin-top:2.5rem;padding:2rem;background:var(--lavender,#f1edff);border-radius:1.25rem;display:grid;gap:1.5rem;align-items:center}
.home .founder-portrait{width:clamp(9rem,22vw,13rem);aspect-ratio:1;border-radius:50%;overflow:hidden;flex-shrink:0}
.home .founder-portrait img{width:100%;height:100%;object-fit:cover;display:block}
.home .founder-portrait-placeholder{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.5rem;background:#e2d8ff;color:var(--purple,#5928dc)}
.home .founder-portrait-placeholder>span{font-size:3rem;font-weight:750;letter-spacing:-.05em}
.home .founder-portrait-placeholder small{font-size:.75rem}
.home .founder-profile-copy{min-width:0}
.home .founder-profile-copy .eyebrow{margin-bottom:.5rem}
.home .founder-profile-copy h3{margin:0 0 1rem;font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.15;letter-spacing:-.035em}
.home .founder-profile-copy>p:not(.eyebrow){max-width:48rem;margin:0 0 1rem;color:var(--muted);font-size:1rem;line-height:1.65}
.home .founder-profile-copy strong{color:var(--ink)}
@media(min-width:700px){.home .founder-profile{grid-template-columns:auto minmax(0,1fr);gap:2.5rem;padding:2.5rem}}
@media(max-width:400px){.home .founder-profile{padding:1.25rem}}

.home .contract-highlight{background:var(--yellow);color:var(--ink);padding:.05em .18em;-webkit-box-decoration-break:clone;box-decoration-break:clone}

/* Dati del titolare e policy nel footer. */
.site-footer .footer-bottom .footer-legal{margin:0;max-width:100%;line-height:1.8;overflow-wrap:anywhere}
.site-footer .footer-legal a{color:inherit}
.site-footer .footer-legal a:hover{color:var(--yellow)}